The Magnolia Brands (Essay Sample)

The Magnolia Brands
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The success of Magnolia brands highly depends on the external environment, which includes customers, government, competitors, and social forces (“Business environment: concept and components (internal and external) | Grade 11 Management Notes | TyroCity”, 2020). Customers are a significant component of any organization’s success, and hence the Magnolia brand needs to consider customer satisfaction for the brand’s success. Government subsidies and incentives will boost the business, while increasing taxes will diminish returns. The Magnolia brands rely on competition to improve the services and products’ quality and maintain standards (Thompson, Strickland, Gamble & Peteraf, 2020).
Magnolia brands are diverse and widespread in Waco, Texas. Therefore, magnolia experiences competition from several companies in Texas. However, Pavillion is one of their significant competitions since it neighbors the Magnolia table. Magnolia brand marketing depends on the fixer-upper television program. Chip and Joanna became famous through their television show, and the brand’s success was significantly tied to the success of the show. As the show comes to an end, the couple has to find new ways to market their businesses and stay relevant. Moreover, the magnolia market lacked ample parking space to accommodate their customers, leading to a loss of customer loyalty.
The internal factors are forces that exist within an organization and that are controlled by the business. These factors include workers, shareholders, organization culture, and structure. For Magnolia brands to achieve their mission and vision, these factors must be considered. Workers exhibit different talents and abilities, which should be tapped by the company towards achieving its vision and mission. Shareholders have patent rights in the ownership of the company and voting rights; hence, they perform oversight in the organization. Moreover, Magnolia brands need to establish favorable cultures and structures to maintain standards and improve output.
The Magnolia brand’s strengths include its monopolistic market advantage and their Fixer Upper marketing advantage. The brand has a well-defined market that trust in their products and services. Furthermore, the Magnolia brands have the upper hand in launching new product lines and stores since they can talk about it in their television show. However, all their businesses are based in Waco, Texas, and they are not willing to venture into new areas. The brand risks to be eliminated by external forces such as government policies. Moreover, they deal with different natures of business, which may limit their operational flexibility.
The new show presents an opportunity in the home remodeling industry since it displays the work of Chip and Joanna. Some clients are impressed by the results of the work done and the low costs of the houses. Through this show, the couple gains more deals to remod