PHOTOSHOP (Essay Sample)

Advertisement with Photoshop Title Author Author Affiliation Advertisement with Photoshop Introduction Advertisement strategies are changing with continuous advancement in technology. Photoshop is one of the new advertisement strategies developed as a result of technological advancement. Coca-Cola Company is one of the largest companies that produces soft drink. The company procures soft drinks with numerous portfolio of brands such as Fanta, Coca-Cola and sprite among other soft drinks. This article applies Photoshop to advertise Coca-Cola brand of the company. The brand is often referred to as Coke. It is a carbonated sparkling soft drink produced by the one of the largest beverage companies in the world. The purpose of advertisement is to persuade the public to buy and consume more Coca-Cola soft drinks from the company. Advertisement of the brand through Photoshop with a persuasive caption, go where the art directs you, enhances the appealing of the brand to the public. The goal of the advertisement is to drive the public to the lifestyle of taking the company’s sparkling beverage. Photoshop advertisement creates sensory image in the mind of the consumers thus persuade them to buy more. I customized my workspace through a series of step by step activities. Firstly, I rearranged the panel. Photoshop set my workspace to the right of the screen. I rearranged the panels to organize my workspace. I drag the ring button and sidebar to the left side of my iPad (SHORTCUTS). I then used free-floating panels because I didn’t prefer the left sided control center. I dragged the Photoshop panels out for rearrangement. I held the left side corner of the panel block and dragged out the panel tab. I moved the panels around and customized them to fit my desired workspace. I used navigator tool to organize the workspace. Finally, I set up menu shortcuts and organized the shortcuts to better accommodate how I use Photoshop. The Photoshop principles applied in this work are alignment, contrast and color and space. The alignment principle was applied to create a connection between the Photoshop elements. It helped develop an ordered and sharp appearance and eliminate the distortions I the layout. This principle was key in the scaling each element and focusing on the components with solid impact on the user. The principle of contrast was applied to create and maintain distinction between the components of the design. This principles was essential in enhancing layouts legibility (Lisak). To form contrast, I placed the design elements opposite to the layout. I used color and space principle when choosing the color that defines the design’s tone. I used the color palette to choose the best color that would attract people to take the drink. The Photoshop elements used in the Photoshop was image and shape and text. The image was edited with a different shape and a text. The text summer tastes good with coca cola was fit into the photo during the Photoshop. I create quick selection tool to develop a copy of the drink’s bottle. This tool was used because of the need to create a copy of the bottle and paste the copied bottle in the new layer. I then added various filters to the original photo through toned down contrast and brightness and adjustment panel. Two retouching applied in the creation of the Photoshop are clone stamp and healing bush. The retouching were used to because I considers illumination, texture and shadow of the brand’s processed image which was very essential the Ph...