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Strategies by Online Retailers to Protect their Customers (Essay Sample)


Discuss the strategies used by online retailors to protect their customers.
double space.


Strategies by Online Retailers
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Strategies by Online Retailers
Over the years, online retail businesses have expanded. Despite its efficiency in most business sections, customers face some risks associated with shopping online. This way, retailers have come up with strategies to protect their customers. This text discusses the various ways in which retailers have laid plans to protect their customers.
First, retailers work as much as possible to build trust in their customers on their reliability. They gather sufficient information about their customers to assess their reliability by determining the buyers' age, personality, sex, and other crucial details depending on the nature of the online retail business (Vos et al., 2014). Retailers put buyers in groups like similar age bracket or gender, then use the information to lay appropriate strategies required to boost the business's reliability and efficiency. Moreover, online retail traders 

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