Strategy Leadership and its Implementation to the Society (Essay Sample)

STRATEGY LEADERSHIP
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Tesla company background
Tesla Motors Company started in the year 2003. The founders were a group of engineers who lived in Silicon Valley. They wanted to prove electric cars could serve all services that a fuel car could do. They also wanted to prove that their electric cars were better than cars powered with gasoline. Their mission is to achieve sustainable transport in the world. In their first time they were able to design a power train. Tesla launched the Roadster in 2008 (Mangram, 2012). The roadster could accelerate in less than 3.7 seconds from 0 to 60 mph. It sold more than 2500 roadsters in more than 40 countries in the world.
Competitive advantage
Tesla Company became competitive in the market in 2012. It launched a new model of a car. It was the first premium electric car in the world. There was no other company producing electric cars in the world. Model S was its first electric four-door car to produce. It was amongst the fastest car in the world. It achieved a speed accelerator of a sports car. Model S car accelerated from 0 to 60 mph in about 5 seconds. It also had a flat battery pack center integrated into the car chassis (Mangram, 2012). The battery also sits below the driver’s cabin. All this features enabled the car to remain below gravity and balanced to ensure road holding and handling at a high-speed drive. Other car models could not make the speed covered by Model S car. Tesla Company enjoyed a monopoly in the market. There are few industries that successfully succeeded in producing the electric cars (Mohr, Sengupta, & Slater, 2009). Its returns are high compared to other car production companies. The company competes with many car producers in the world. Its competitors include Lexus, Audi, Nissan, porches, Volvo, Volkswagen, general motors, ford, Toyota, Honda, BMW, and Mitsubishi. The company is competitive because it also provides services to its electric vehicles in their centers.
Business strategy
Tesla company business plan had all strategies they would apply to succeed in future. They advocated for high-quality performance electric sports car. The car was called Tesla Roadster. Their plan was to build a wide range of affordably-priced family vehicles. Their business strategy advocates for eradicating hydrocarbon economy to electric or solar economy. Tesla strategy is to enter into a high end of the current market where the customers will pay premiums. The customers will be able to drive at high speed and to higher unit volume. Tesla company cars will be available at lower prices in every new successive model produced. Their plan is to produce the second version that will be half price of the roadster. Their third version will be more affordable (Mangram, 2012). Their short plan is to build an electric sports car. Sales obtained from the new sports car will be used to build a more affordable car. Tesla had a plan to provide zero emissions cars. Electric cars will reduce the risks of pollution to the environment.
Strategic decisions
Tesla company directors made valid strategic decisions. Starting a new business is not an easy task. There is need of enough skills to advance the technology. It is difficult to uphold the current changing market. There are new inventions done every day. Formulation, evaluation and implementation of best decisions are important. Tesla Company prepared a strategic team to come up with valid decisions and objectives. The automobile industry has been in the market for a while. Hybrid cars and electric cars have been in the market for a while. Demand for electric cars has increased. Tesla sold twice more as many electric cars compared to Nissan's battery-powered vehicles (Mohr, Sengupta, & Slater, 2009). Tesla is the second among the smartest companies in the world. Major components of the management include strategy formulation, strategy implementation, and strategy evaluation.
Strategy formulation
Tesla Motors Company has a strategic plan to enable its success. The company had to classify the strategic alternatives and how to select the strategic choices. Tesla strategic formulation must state its mission and vision to set valid goals. Tesla mission advocated for a move from burning hydrocarbon economy towards a more sustainable solar electronic economy. Their vision was to become the most compelling car company in the 21st century (Wheelen, & Hunger, 2011). It will drive the world transition to electric motor vehicles. Tesla did a thorough external, internal, competitive and industrial analysis. Tesla Company had t...