Marketing Concept and Myopia (Essay Sample)
Subject: Marketing
Number of words: 550
Number of sources: 3
In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen. Support your ideas with publicly available data sources.
Your essay must include an introduction. You must also reference at least two journal articles and one article from a business-related or news website; therefore, your essay should be supported by at least three sources. Your essay must be at least two pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.
Marketing Concept and Myopia
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Marketing Concept and Myopia
Marketing identifies and fulfills the client's declared and implicit requirements and wants. Marketing Myopia is defined as the inability to see a company's long-term and more sustainable goals. Nearsightedness has been referred to as Myopia in human studies for a long time. Nearsightedness is characterized as the ability to see close-up items clearly, but unable to view far-off ones properly. It is widely accepted in the business world that a firm may gain a competitive edge by concentrating on its ability to understand and meet the needs of its customers. According to Qazi and Cova (2020, p. 119), marketing myopia is a company's nearsightedness when choosing a product-centric strategy rather than a customer-centric one. The outcome is that their products and services don't meet their customers' demands, which harms the company—for businesses, knowing their customers'
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