The Significance of Mission Statements Management Essay (Essay Sample)

THE SIGNIFICANCE OF MISSION STATEMENTS
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The Significance of Mission Statements
1.0 Introduction
Mission statements play an integral role in the strategic management of the business. There is probably not authorship of strategic management that fails to mention the significance of mission and vision statements. Recently, notable examples of successful business people including Steve Jobs, Bill Gates, and Henry Ford form an essential part of many books and articles that analyze the role and value of mission statements in the enterprise (Vizeu & Regina 2013). In the face of a challenging business environment, organizations use critical elements of vision and mission to attain a competitive edge. Many researchers have studied the subject of this paper in a broad sense showing both consensus and divergent perspectives. Moreover, different organizations employ varying philosophical views while formulating mission statements (Leggat & Holmes 2015). There is a consensus among many experts in this field that there is not one conventional way of creating mission statements. Nevertheless, many researchers admit that mission statements should serve the purpose of strategic management in firms. The present paper explores the role and value of mission statements in the enterprise. Further, it delves into theoretical and evidence-based conceptualization and application of mission statements in enhancing organizational functions.
2.0 Literature Review
2.1 Definitions of mission statements
There are varying definitions of mission statements by different organizations. However, mostly, they define the nature, purpose, and significance of companies, notably guiding planning and directing resources (Anderson & Jamison 2015). On the one hand, some theorists hold the belief that mission statements are vital drivers of the strategic plan while others observe that they mirror institutional reality. Business communication experts maintain that mission statements are essential communicative devices of organizations. Anitsal, Anitsal, and Girard (2013, p. 14) hold the belief that the creation of mission statements fosters communication and attachment to a common organizational goal. The process calls for negotiations among the participants regarding the implication of constituent words, phrases, and concepts (Krzyżanowska & Tkaczyk 2014). The ultimate objective of the participatory process of developing mission statements is to invest generic-sounding language with deep meaning for the community (Wright & Pandey 2011). Research shows that mission statements become active only when the process of creating them is participatory. The exclusion of any voice attracts grave consequences in the future.