Social Media Marketing Social Sciences Essay Paper (Essay Sample)

Social Media Marketing
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Social Media Marketing
The world is changing each day. Telecommunication technology has changed the way people communicate by making the world a small global community. Since the invention of the World Wide Web and mobile phones, communicating has become easier and faster. This development has been instrumental in the development of business. Marketing has adopted another level with the entry of the social networks. Philip Kotler states “the same way we use marketing principles to promote products to consumers, social marketing is the principle of selling ideas and attitudes of people or behavior”. Hence, social marketing can be defined as the marketing of products and services through the use of social sites or social attitudes, ideas, and basic behaviors. Social media marketing is alternatively using of social media coverage to market goods and services (Evans, 2010). It is a common and popular marketing avenue which has revolutionized the modern marketing strategies and development with even results.
Reasons Social Media Marketing has Become Popular among Businesses
Social media marketing is used by many businesses from small to bigger firms. The following are some of the reasons why social media marketing is such a popular marketing avenue.
Brand Establishing and Awareness
By the end of the year 2010, Facebook had more than 500 million users, that is a very attractive market base. The high number of users and the media sites provide a good base for companies to establish their brands. A company will be able to sell its image, brand goods, and services successfully.
YouTube, Twitter, and Facebook allow companies to create their logo, post their videos, business products and services. A social media like YouTube has been very influential in the promotional activities of many companies. Funny and interesting promotional videos and forecasts have been running around YouTube and receiving a high level of reviews and forecasts. Social media marketing serves also as an awareness tool where major corporations sell their names through promotional activities. There are a lot of beneficial advantages a firm whether small or large can get using social Media to market their goods and services (Szabo, 2010, p. 23).
Popularity of Social Media Marketing Sites
Social media marketing is boosted by the development and integration of social media sites. These sites have captured a high percentage of people because of their amazing social tools. In fact, Facebook and Twitter have amassed a higher number of people. Yelp, YouTube, LinkedIn and many other sites are also becoming much popular with people. Businesses take an opportunity to rally their goods and services to the over 750 million Facebook users, 200 million twitter members, and million members of other social member sites like Google+, Yelp, LinkedIn, and Foursquare. Hence, this popularity has proven to be luck charm for business marketing strategies (Szabo, 2010, p. 35).