Amazon in China Management Essay Research Coursework (Essay Sample)

Amazon in China
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Amazon in China
Amazon.com Inc. is one of the biggest Chinese online shopping website based in Beijing China. The company was formerly referred to as Joyo.com but later acquired by Amazon.com and therefore acquired the name Amazon. The company was initially working as an IT information service and download website. Later, it improved its services into an online bookstore. Despite these improvements, the company had a wider scope of becoming the biggest and best Chinese website. The company started providing its online bookstore website in Beijing and expanded the services slowly to Shanghai as well as Guangzhou.[Aller, Josephine Y., and Robert C. Aller. "General characteristics of benthic faunas on the Amazon inner continental shelf with comparison to the shelf off the Changjiang River, East China Sea." Continental Shelf Research 6, no. 1-2 (1986): 291-310.]
The Beijing-based company started competing with Alibaba Group Holding Ltd in providing prime free shipping services in China. The increasingly high number of shoppers hankering after overseas goods and services in the region made the Amazon. Right from the inception of the Company, Amazon has attracted over 65 million members in the United States through its free delivery bonuses as well as the access to a growing library of documentaries. The Amazon Prime has been credited with fostering customers' loyalty and most importantly driving spending. Subscribers of Amazon are often rewarded through a free delivery of domestic goods with membership costs of 388 yuan a year. According to Wu Shanhan, the Amazon China Representative, the above membership fee is not inclusive of access to any digital content.[IBID…,]