Sign In
Not register? Register Now!
Essay Available:
You are here: HomeEssayBusiness & Marketing
2 pages/≈550 words
Business & Marketing
English (U.S.)
MS Word
Total cost:
$ 8.64

Ineffectiveness of marketing (Essay Sample)


the paper explains the ineffectiveness of marketing. some people view it as a waste of time and money. it concludes by explaining how its effectiveness can be improved.


Ineffectiveness of Marketing
Student’s Name:
Instructor’s Name:
Course Code and Name:
Date of Submission:
Ineffectiveness of Marketing
Marketing is the process in which businesses promote and sell their commodities, and this mostly includes conducting market research and advertising. Market research is conducted by the business so that it ascertains the demographics of its target market for their product modification and presentation. Advertising is done to make awareness of the products to the customers, and also to inform them of any changes made over the existing products. However, it is not all times that these processes are effective in promoting sales of the business. Their ineffectiveness may cause the waste of money, time and resources, if there are no reasonable results found.
Data from market research has not been effective over a while, and this is a reason why marketing can be viewed just as a waste of time and money. Page (2009) says that most business practitioners use large bulks of papers in an effort to analyze the research done, and make marketing decisions regarding this. However, in most cases, the habits of people keep changing despite the decisions made by the researchers. It, therefore, makes the research work done ineffective, and hence, a waste of time and money. For instance, researchers may determine that a public train may be a favorable place for coffee sellers since the travelers may need some coffee as they travel. On the contrary, the passengers may fail to take coffee from their usual habits of failing to take coffee, and it may be taken by only one or two passengers. In this regard, the research that will have been done will have overseen many factors before making...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Histotry of Al Hassan-Group of Companies
    Description: The Al-Hassan Group of Companies has evolved through adversities to become a leading firm with close ties to the Sultanate within the Oman Empire....
    9 pages/≈2475 words| 7 Sources | Harvard | Business & Marketing | Essay |
  • Effect of Globalization on Indian Economy
    Description: Investigating the concept of globalization in India, the globes biggest economy at the start of the Christian epoch, is not new to the country...
    2 pages/≈550 words| 10 Sources | Harvard | Business & Marketing | Essay |
  • Study of Competitive Positioning
    Description: By reference to academic literature, critically evaluate this perspective on competitive positioning....
    11 pages/≈3025 words| 34 Sources | Harvard | Business & Marketing | Essay |
Need a Custom Essay Written?
First time 15% Discount!