Sign In
Not register? Register Now!
Essay Available:
You are here: HomeEssayBusiness & Marketing
Pages:
3 pages/≈825 words
Sources:
7 Sources
Level:
Harvard
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Marketing Plan for a Market Entry Marketing Essay Paper (Essay Sample)

Instructions:

Topic:Marketing Plan for a Market Entry
Assignment instructions:
Imagine yourself in the role of a marketing specialist for a real-life company. Choosing a case study from the article“Seven epic fails by businesses that tried expanding into foreign markets” and a country which the chosen company is not operating in yet, conduct a concise marketing plan, covering the following:

Section
Marks Awarded
Rationale for a chosen country
10%
SMART objectives for a market to entry
10%
Target market segmentation and positioning
30%
Marketing plan recommendations
40%
Conclusion (Should the marketing strategy be standardized or adapted?)
10%


Your report requires an application of suitable marketing tools and models. An essay format without application of tools will not be accepted.

Common requirements:
- Critical analysis;
- Correct application of Harvard Referencing style;
- Support your claims with relevant academic sources;
- Application of marketing tools and models;
- Your segmentation, targeting and positioning strategy should be consistent with the recommended marketing plan;
- Clean and clear presentation including structure, style, clarity, visuals.
What we are looking for:
- Your own work free of plagiarism;
- The way you think as a business person;
- The approach you would take as a marketing specialist;
- Your knowledge of marketing tools and their application;
- Your critical and original thinking.

Do NOT:
- Copy-paste or rewrite another author’s work;
- Use such sources as Wikipedia, Investopedia and similar;
- Go over the word count limit (maximum deviation is +10%).

source..
Content:


Market Entry and Plan
Name
Course
Date
Institution
Market Entry and Plan for Starbucks
Starbucks is a leading coffee and eatery organization. Its global presence has influenced its reputation over the years to enter new markets (Khushman 2019). However, the institution has also experienced several failed attempts for new market entries. It is evident in its Australian approach, where its products and services were never appreciated (Khushman 2019). The company has excelled in promoting coffee consumption with more than four thousand outlets in the United States alone. Based on its line of products and services it offers to the consumers, the company would best enter the Ethiopian market. This study will present a marketing plan for entry into the new market.

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Role of Corporate Financial Management in business planning
    Description: This essay will discuss the role of corporate financial management for British Airways (BA). The essay is organised into three main sections. The first section will provide a brief overview of the company and discuss the role of corporate financial management in business planning and strategy at BA...
    6 pages/≈1650 words| 12 Sources | Harvard | Business & Marketing | Essay |
  • Management Skills. Business & Marketing Assignment.
    Description: Self-reflection is key for any leadership. It is the basis for knowledge of strengths as well as weaknesses, values and behaviours displayed and how the leader endeavours to influence others....
    7 pages/≈1925 words| 13 Sources | Harvard | Business & Marketing | Essay |
  • Stewardship Essay. Business & Marketing Assignment.
    Description: Education services work collaboratively with Australia’s education jurisdiction to provide technology-based education services (ESA, 2011). It focuses on education initiatives, projects, and programs that are nationally agreed upon...
    2 pages/≈550 words| 4 Sources | Harvard | Business & Marketing | Essay |
Need a Custom Essay Written?
First time 15% Discount!