Marketing Plan for a Market Entry Marketing Essay Paper (Essay Sample)

Topic:Marketing Plan for a Market Entry
Assignment instructions:
Imagine yourself in the role of a marketing specialist for a real-life company. Choosing a case study from the article“Seven epic fails by businesses that tried expanding into foreign markets” and a country which the chosen company is not operating in yet, conduct a concise marketing plan, covering the following:

Section
Marks Awarded
Rationale for a chosen country
10%
SMART objectives for a market to entry
10%
Target market segmentation and positioning
30%
Marketing plan recommendations
40%
Conclusion (Should the marketing strategy be standardized or adapted?)
10%


Your report requires an application of suitable marketing tools and models. An essay format without application of tools will not be accepted.

Common requirements:
- Critical analysis;
- Correct application of Harvard Referencing style;
- Support your claims with relevant academic sources;
- Application of marketing tools and models;
- Your segmentation, targeting and positioning strategy should be consistent with the recommended marketing plan;
- Clean and clear presentation including structure, style, clarity, visuals.
What we are looking for:
- Your own work free of plagiarism;
- The way you think as a business person;
- The approach you would take as a marketing specialist;
- Your knowledge of marketing tools and their application;
- Your critical and original thinking.

Do NOT:
- Copy-paste or rewrite another author’s work;
- Use such sources as Wikipedia, Investopedia and similar;
- Go over the word count limit (maximum deviation is +10%).