STRATEGIC CASE STUDY ANALYSIS OF MARRIOTT GROUP IN DUBAI (Essay Sample)

STRATEGIC CASE STUDY ANALYSIS OF MARRIOTT GROUP IN DUBAI
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Abstract
Marriott group has invested in the hotel and lodging industry in many countries. In Dubai, the company has been using different strategies to achieve its main objectives. The research aims to strategically analyze the company and all its operations in the market. The company has established itself in the market, and it has made sure it creates better outcomes in all its activities. Although there are various strategy challenges faced by the company, especially with increased competition and its loyalty program, the company has successfully established more than 16 hotels in Dubai. The company has used corporate diversification strategy, cost leadership strategies, and differentiation strategies to capture many customers in the market. However, the research recommends implementation of a diversification strategy in the company to offer most of the services in a better way. The investors and the organization will succeed through the diversification strategy in the UAE market because of increased competition in the UAE hotel industry.
Strategic Case Study Analysis of Marriott Group in Dubai
Brief Overview Marriott Group
Marriott International is a multinational hospitality company that manages a lot of hotels and lodging facilities in different countries. Recently, the company is being led by Bill Marriott and Arne Sorenson, who is the chief executive officer. The company is considered one of the largest hotel chain business in the world with more than 30 brands and more than 7000 properties across most countries in the world. The company has been established in 131 countries across the globe and different territories all over the world. The company manages more than 1,332,826 rooms across its many branches as of 2019. The company is headquartered in Bethesda in Washington DC (Marriott International, 2019). The success of the company in the hotel business has made it be ranked 33rd best company to work. The company has a revenue of $20.75 billion according to data extracted in 2018. The company has more than 176,000 employees in all its locations showing that it has been effective in creating employment for the people in the society.