Simventure Report - PC Plus Business & Marketing Essay (Essay Sample)

SIMVENTURE REPORT – PC PLUS
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Table of Contents TOC \o "1-3" \h \z \u 1Executive Summary PAGEREF _Toc5721689 \h 32Operation Performance and Analysis PAGEREF _Toc5721690 \h 42.1Business Canvas for PC Plus LLC PAGEREF _Toc5721691 \h 42.2Analysis of PC Plus operations using the Business Canvas PAGEREF _Toc5721692 \h 4Key partners PAGEREF _Toc5721693 \h 42.2.1Key activities: PAGEREF _Toc5721694 \h 52.2.2Key resources: PAGEREF _Toc5721695 \h 52.2.3Value Propositions: PAGEREF _Toc5721696 \h 52.2.4Customer relationship: PAGEREF _Toc5721697 \h 52.2.5Channels: PAGEREF _Toc5721698 \h 62.2.6Customer segments: PAGEREF _Toc5721699 \h 62.2.7Cost structure: PAGEREF _Toc5721700 \h 62.2.8Revenues streams: PAGEREF _Toc5721701 \h 62.3Analysis of the decisions and strategy made during each month for the first 2 years of the PC Plus operations PAGEREF _Toc5721702 \h 72.3.1Year 1 PAGEREF _Toc5721703 \h 72.3.2Year 2 PAGEREF _Toc5721704 \h 143Financial Performance and Analysis PAGEREF _Toc5721705 \h 223.1Financial Ratios PAGEREF _Toc5721706 \h 223.2Financial Accounts analysis PAGEREF _Toc5721707 \h 233.2.1Balance Sheet PAGEREF _Toc5721708 \h 233.2.2Cashflows PAGEREF _Toc5721709 \h 253.2.3Profit and Loss report PAGEREF _Toc5721710 \h 264Financial Forecast PAGEREF _Toc5721711 \h 285Conclusion and Reflection PAGEREF _Toc5721712 \h 296References PAGEREF _Toc5721713 \h 30
Executive Summary
PC Plus LLC is a start-up company which sells computers mainly to the engineering companies across the United States. For the company to succeed, formulation and enacting of crucial decisions are paramount. This SimVenture Business game report analyses the company about operation performance by use of a business canvas, Finance performance, and Financial forecast.
The company makes losses through the first six months of operation, ending up making only three sales. However, by the end of the year, the company manages to make more sales and realize profits. The profits in the second year increase by a higher margin. However, this is because of critical decisions made throughout two years in operations. Some of these decisions include adverts, redesign of the product, customer research, increase in wages, reduction and increase in product prices, and moving to better operations location. A financial forecast for the third year indicates the company will continue to make profits due to a standard sale of computers of 15 every month.
Operation Performance and Analysis
Business Canvas for PC Plus LLC
Analysis of PC Plus operations using the Business Canvas
Key partners:
PC Plus has various key partners to ensure the success of the business. These include the distributors, the mega parts suppliers, the producing companies, its customers, and the Banks. The producers provide the company with computers. The suppliers supply the products to the PC Plus stores. The distributors then distribute the computers to the clients (customers) who are essential for the success of the business. The Bank provides the company with the initial capital to facilitate the operations; a loan repayable over three years.
Key activities: