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Accounting, Finance, SPSS
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Growth Strategies: The Coca-Cola Company (Essay Sample)


THIS task was about developing a business plan for growth focused on accounting and financial practices to expand operations and increase revenue for A company. Based on The results, i had to choose a company which is well recognised. The plan wAS TO include a five-year strategy to increase revenues by 10%, and a recommendation for an organizational structure with mandates for effective corporate governance of internal controls, and practices for supporting an ethical environment.


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Growth Strategies: The Coca-Cola Company
Coca-Cola Co. is an American global beverage conglomerate founded in 1886 and best known as the maker of Coca-Cola drinks. Stith Pemberton created the drink in 1886, which has recently been credited with the firm's recent success (Alahi & Bass, 2018). Additionally, the company produces, distributes, and promotes other non-alcoholic beverage products and alcoholic drinks. The company is among the most well-known global corporations around the globe. According to estimates, more than 96 per cent of the worldwide populace is familiar with this company, with at least 10,000 Coca-Cola products consumed every second (Statsta, 2022). The Corporation is one of the biggest in the United States, with more than 2,800 unique products sold in over 200 nations.
Moreover, the Corporation has the highest market share in the food and beverage industry. According to data, its market share is about 60 per cent, and it operates. Coca-Cola Company is recognized worldwide with a strong presence and global manufacturing facilities (Alahi & Bass, 2018). In addition, the Corporation's sales volume is extensive; consequently, it has been recognized as one of the world's most profitable businesses globally.
Through its 'Tall' Divisional Structure, Coca-Cola operates in several regions of the globe. The company recognizes that this divisional structure provides it with the most significant opportunity to respond to internal and external changes. In addition, it allows the organization to retain its stability. It has many divisions across different continents throughout the globe, governed by a president. Additionally, each geographical division is subdivided further into minor divisions. With these geographical regions, the company's activities span over 200 nations globally (Al Tunaiji, 2019). The company's reporting includes other divisions like Global Ventures (BIG). The Coca-Cola Corporation has its staff entailing managers and workers throughout its divisions who are responsible for its operations. The Corporation has also implemented 

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