Sign In
Not register? Register Now!
Essay Available:
You are here: HomeEssayBusiness & Marketing
Pages:
6 pages/≈1650 words
Sources:
Level:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

Business Analysis (Essay Sample)

Instructions:

This paper tries to outline a marketing arrangement that will help notify the Irish community what Repak is and more so, what it does. It give details how to put into service an online multimedia communications campaign with emphasis on how to create a positive brand that will impact the minds of consumers. This essay begins with a thorough analysis of what Repak is as an environmentally friendly organization, and what its present external environment is like. Secondly, it identifies the internal situation at Repak by looking at its strengths, weaknesses, opportunities, and threats (SWOT). It then looks at the target market as well as the marketing mix.

source..
Content:
Name
Course
Instructor
Date
Introduction
This paper tries to outline a marketing arrangement that will help notify the Irish community what Repak is and more so, what it does. It give details how to put into service an online multimedia communications campaign with emphasis on how to create a positive brand that will impact the minds of consumers. This essay begins with a thorough analysis of what Repak is as an environmentally friendly organization, and what its present external environment is like. Secondly, it identifies the internal situation at Repak by looking at its strengths, weaknesses, opportunities, and threats (SWOT). It then looks at the target market as well as the marketing mix.Finally, it will present several recommendations. Repak and Its External Environment: A PEST Analysis the Irish industry founded Repak in 1997, with the purpose of promoting recycling. Repak is a non-profit organization funded by the contributions of the members of the industry. Repak helps businesses comply with the requirements of the law with regard to the recovery and recycling of the items used for packaging the goods and services they sell. Repak does not do the recycling directly.Rather, it pays contractors and local authorities to facilitate the actual collection and recycling of the packaging materials used by Irish businesses. The following portrays a concise political, Social, technological, economic, and (PEST) investigation of Repak.
Politically
Repak is in an exceptional position to maximize its associations with regional and national authorities. After all, it is helping businesses comply with the Waste Management (Packaging) Regulations of 2007 (Repak, n.d.). Local authorities are also bound to benefit from a relationship with Repak because they are being contracted to deal with the collection and actual recycling of the packaging of business products and services.
Economic
The economic outlook for Repak is also good. Businesses need to comply with the Waste Management Regulations 2007. As such, they will need to communicate with Repak so that they can meet such regulations. This means that Repak is assured of clients that will use its services.
Social
The awareness of the importance of recycling is gaining more popular support amongst the citizens of Ireland and other countries. As such, companies that decide to become members of Repak will enjoy popularity, too.
Technological
Although Repak does not directly engage in collecting and recycling packaging, the technology involved is continuously being developed, and Repak stands to gain from such innovations. One more thing, the Internet and the World Wide Web are also gaining popularity all over the world. Repak can also develop and use this technology to promote its message and its services. SWOT scrutiny of Repak’s online functionalities, Repak is using online media extensively. It has a website, which contains very useful information for people who visit the site. In addition to articles, it has videos, audio resources, as well as a blog. The following looks at the SWOT analysis of Repak’s online media.Toward the end, some recommendations will also be given for some improvemen...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • BMW Differentiation Strategy
    Description: BMW has been at the forefront in the automobile industry given its unique ways of presenting products to customers. ...
    3 pages/≈825 words| 2 Sources | MLA | Business & Marketing | Essay |
  • McDonald's in Taipei: Hamburgers, Betel nuts, and National Identity
    Description: The essay provides a brief summary and analysis of David Wu's article about the socio-economic and political impact of globalization....
    3 pages/≈825 words| 1 Source | MLA | Business & Marketing | Essay |
  • International Business Relations
    Description: The United Arab Emirates, one of the most commercialized centers in the world, is a union of seven emirates, including Dubai...
    7 pages/≈1925 words| MLA | Business & Marketing | Essay |
Need a Custom Essay Written?
First time 15% Discount!