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6 pages/≈1650 words
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MLA
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Business & Marketing
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Essay
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English (U.S.)
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Business Analysis (Essay Sample)

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This paper tries to outline a marketing arrangement that will help notify the Irish community what Repak is and more so, what it does. It give details how to put into service an online multimedia communications campaign with emphasis on how to create a positive brand that will impact the minds of consumers. This essay begins with a thorough analysis of what Repak is as an environmentally friendly organization, and what its present external environment is like. Secondly, it identifies the internal situation at Repak by looking at its strengths, weaknesses, opportunities, and threats (SWOT). It then looks at the target market as well as the marketing mix.

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Introduction
This paper tries to outline a marketing arrangement that will help notify the Irish community what Repak is and more so, what it does. It give details how to put into service an online multimedia communications campaign with emphasis on how to create a positive brand that will impact the minds of consumers. This essay begins with a thorough analysis of what Repak is as an environmentally friendly organization, and what its present external environment is like. Secondly, it identifies the internal situation at Repak by looking at its strengths, weaknesses, opportunities, and threats (SWOT). It then looks at the target market as well as the marketing mix.Finally, it will present several recommendations. Repak and Its External Environment: A PEST Analysis the Irish industry founded Repak in 1997, with the purpose of promoting recycling. Repak is a non-profit organization funded by the contributions of the members of the industry. Repak helps businesses comply with the requirements of the law with regard to the recovery and recycling of the items used for packaging the goods and services they sell. Repak does not do the recycling directly.Rather, it pays contractors and local authorities to facilitate the actual collection and recycling of the packaging materials used by Irish businesses. The following portrays a concise political, Social, technological, economic, and (PEST) investigation of Repak.
Politically
Repak is in an exceptional position to maximize its associations with regional and national authorities. After all, it is helping businesses comply with the Waste Management (Packaging) Regulations of 2007 (Repak, n.d.). Local authorities are also bound to benefit from a relationship with Repak because they are being contracted to deal with the collection and actual recycling of the packaging of business products and services.
Economic
The economic outlook for Repak is also good. Businesses need to comply with the Waste Management Regulations 2007. As such, they will need to communicate with Repak so that they can meet such regulations. This means that Repak is assured of clients that will use its services.
Social
The awareness of the importance of recycling is gaining more popular support amongst the citizens of Ireland and other countries. As such, companies that decide to become members of Repak will enjoy popularity, too.
Technological
Although Repak does not directly engage in collecting and recycling packaging, the technology involved is continuously being developed, and Repak stands to gain from such innovations. One more thing, the Internet and the World Wide Web are also gaining popularity all over the world. Repak can also develop and use this technology to promote its message and its services. SWOT scrutiny of Repak’s online functionalities, Repak is using online media extensively. It has a website, which contains very useful information for people who visit the site. In addition to articles, it has videos, audio resources, as well as a blog. The following looks at the SWOT analysis of Repak’s online media.Toward the end, some recommendations will also be given for some improvement. Strengths Repak’s website looks inviting, and it utilizes earth colours thus giving credence to its pro-Earth advocacy and services. The website can be easily navigated even by a young user. In addition to text articles, the website contains videos that will capture the attention of its visitors.A quick check at also reveals that the Repak website, , has a high Google Page rank of 5/10, which means that it has high authority based on Google’s algorithm.
Weaknesses
Perhaps one of the weaknesses is that Repak is maintaining a separate website for the promotion of awareness about the importance of recycling at Another weakness is that the Face book page of Repak relatively does not have a lot of fans. The purpose of Face book, and any social networking site for that matter, is interaction. The Face book page of Repak, however, is full of updates from Repak, but there are not a lot of comments from other Face book users. That is certainly a weakness in Repak’s online presence.
Opportunities
The world of online social networking is an underdeveloped area in Repak’s online media strategy. However, it can be maximized by the organization. It should identify the sites where it can maximize its impact. Another opportunity for Repak is to monitor news and blogs dealing with environmental awareness and recycling, and forge some form of online collaboration with them so as to maximize the impact of its online presence.
Threats
If the Waste Management (Packaging) Regulations 2007 is removed, dissolved, or changed, then Repak might lose some of its possible client base in the market. Another threat is the presence of competitors, which could lure away other members of Repak.
Target Market
Analysis Repak has two kinds of online audience—one is the businesses that use packaging for their products and services and the other is common Irish folks at homes and schools. The previous kind of audiences can go to to learn about the services offered by Repak. The latter kind of audiences has to go to The kinds of action expected from each type of audience are also different. For businesses, the website intends for them to sign up with Repak to use its services. For the Recycle More website, the apparent intention is promotion of awareness amon...
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