Hershey’s 4Ps Marketing Mix Strategy Business & Marketing Essay (Essay Sample)

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Hershey’s 4Ps Marketing Mix Strategy
Hershey, is a business company that is popularly recognized for its sweet syrups, snacks and chocolate. Hershey has continually applied innovative marketing strategies targeting product recognition and increasing their market segments by introducing unique packaging that adds to the products’ appeal (Wirtz, and Lovelock). To achieve the desired results, Hershey needs to develop marketing strategies that address various competitive factors i.e. location, product appeal and recognition, competitive pricing, customers’ preferences and promotion activities. For the purpose of this study, 4P mix marketing strategy (product, place, promotion, price) shall be applied in the analysis of the current competitiveness and effectiveness of strategies implemented by the company ("Evaluating Hershey's Marketing Strategies and Initiatives - Market Realist"). Analysis of the 4Ps marketing strategy helps the business company gain insights in the following ways;