The Hershey Company Business & Marketing Essay Paper (Essay Sample)
it was about hershey company an its growth trajectory.
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Hershey Marketing Strategy
Introduction
The Hershey Company, commonly known as Hershey, is a world-leading chocolate manufacturer. The company operates in over 70 countries and has close to 80 brands. The multi-billion dollar company is iconic in the United States of America, as most people can identify with its products. The company's success has been attributed to excellent management, which places it in a better competitive position in the industry. Since its formation in 1894 in Pennsylvania, the company has evolved in its strategies. In this instance, Hershey uses the marketing mix incorporating the 4Ps strategy, which includes product, price, place, and promotion (Richter 22). Analyzing these marketing aspects shows the success that the company has enjoyed over the years.
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