Marketing Business & Marketing Essay Research Paper (Essay Sample)
THE importance of marketing and promotion in business.source..
Marketing and Promotion in Business
Globalization has created numerous challenges for most organizations and businesses, and companies have to devise strategies that will enable them to remain profitable in competitive markets. Marketing and promotion are essential tools in business development. Still, their significance is usually grossly underestimated, as most businesses tend to focus on enhancing the quality of their products and services. However, marketing and promotion are essential tools in the modern business environment.
The modern business environment is gradually changing as more companies shift from brick and mortar stores to e-commerce platforms with projections of about 4.8trillion dollars in e-commerce sales. However, about 80% of online stores fail during the first year,
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