Modern Marketing Mix. Business & Marketing Assignment (Essay Sample)

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Modern Marketing Mix
Hershey is a North American company that specializes in manufacturing chocolates and other candy consumables. Despite ranking among the most popular confectionery firms in the world, the establishment embraces an aggressive growth strategy to maintain the acclaimed status. The four elements critical in the marketing mix of Hershey merchandise include product, price, place, and promotion.
Product
A product is a tangible item that a company is trying to sell to consumers. Judging from information on its website, HERSHEY.com, the firm has a diverse product portfolio. It is mostly synonymous with chocolate snacks, but has also dabbled with nuts, candy, cookies, mints, and gums, among other consumables. These snacks are offered in different flavors, shapes, and sizes as a brand identity strategy. For instance, its Kisses chocolates are recognized globally by their unique conical shape of bright-colored tin wrappers crowned with paper plume. Continuous product innovation and creativity have contributed to Hershey's success in the confectionery industry.