Sign In
Not register? Register Now!
Essay Available:
You are here: HomeEssayBusiness & Marketing
2 pages/≈550 words
2 Sources
Business & Marketing
English (U.S.)
MS Word
Total cost:
$ 8.64

PESTEL analysis Business & Marketing Essay Research (Essay Sample)


description of pestel analysis and when to use in a company


Student Name
Professor Name
PESTLE Analysis
PESTEL analysis is a system used by companies to evaluate factors that may affects the company operations beyond the internal environment. PESTEL is an acronym standing for politics, economy, society and culture, technology, environment factors and legal factors affecting the company operations. It is one of the most used models used in business planning because it takes into account key aspects of external environment and appraises each of them to form conclusions of market attractiveness and potential, to determine current market and industry performance and to predict market or factors of success in the industry and trends for future growth and success, (Perera, 2).
To understand the PESTEL analysis, six factors are discussed. The first factor is the political factor which includes government regulations, policies and laws affecting business entities. Secondly, economy in which the business operates for example, if the economy has been influenced by inflation rates. The third factor covers socio-cultural factors like demography and consumer spending in a certain society. Advances in technology including internet, prominence of mobile phones etc., affects business operations. It’s the fourth factor of PESTEL analysis. Environmental issues impacting a company are more important than ever, given the fact that environment is changing at a faster rate due to factors related to global warming, for example changes in climate, depletion of natural resources and pollution. The last factor in PESTEL analysis is concerned with laws and regulations affecting a business. This factor sometimes overlap with political factors because they usual relate to political factors. They include laws concerning copyrights, trading and consumer-related laws. It is therefore important to use the above PESTEL analysis tool in evaluating a business because of the following reasons.

Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Theory Z Organizations Business & Marketing Essay Paper
    Description: The failure of American companies' adopting theory X and Theory Y in management in the 1980s resulted in a desperate need for a new management perspective. After American organizations lost their market share to Japanese companies, scholars sought to examine the factors behind the Japanese...
    2 pages/≈550 words| 7 Sources | MLA | Business & Marketing | Essay |
  • Positioning and Repositioning of Burberry’s Brand Business Essay
    Description: The case study shows that Burberry plans to advance its market. It intends to achieve this through firm repositioning in the luxuries industry and warranting that the price architecture enables the company to design consumer packaged goods that match the consumers' preferences and demand....
    4 pages/≈1100 words| 6 Sources | MLA | Business & Marketing | Essay |
  • Influence of Technology on the Success or Failure of a Business Essay
    Description: Technology plays an indispensable role in the realization of any organization’s goals. While it could have an elevating impact on a business that is dwindling, mechanization may also cause the failure of a firm. Using the example of Zara Clothing Company, this paper provides a clear-cut appraisal ...
    1 page/≈275 words| 2 Sources | MLA | Business & Marketing | Essay |
Need a Custom Essay Written?
First time 15% Discount!