Influence of Technology on the Success or Failure of a Business Essay (Essay Sample)

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Influence of Technology on the Success or Failure of a Business
Technology plays an indispensable role in the realization of any organization’s goals. While it could have an elevating impact on a business that is dwindling, mechanization may also cause the failure of a firm. Using the example of Zara Clothing Company, this paper provides a clear-cut appraisal of the positive and negative effects of the modern use of technology in businesses.
Firstly, it hastens the operations of a business. Advertisement, which is a necessity for any industrialist, can be time-consuming. Through the help of technology, new online platforms have come up as an opportunity for brands to market themselves faster and more competently. Zara is the world’s largest clothing retailer (Grime 316). It has mastered the art of social media, thanks to technology, where its products are easily accessible at the click of a button. The company gives its current and soon-to-be customers updates on new clothes every other day. Without such technological advancements as social media, it would be hard for Zara to keep up with the market.