Sustainable and Innovative Direct Marketing Strategies (Essay Sample)

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Sustainable Direct Marketing Design
Before 1970s, when environmentalism started controlling the paper market, the life for the paper buyers who wanted to go green was simple. Paper buyers began familiarizing themselves with environmental sustainability practices. Similarly, the same approach was observed to direct mail that aimed to remain green. The discussion encapsulates differences between green, environmentally friendly, and sustainable design. The write up also provides a company considerate of the environment and a current development environmentally friendly to direct mail.
Difference between Environmentally Friendly, Green, and Sustainable Design
Environmentally friendly is a common word that means not causing threats to the environment. The recycling of materials, such as agricultural and industrial waste, is an excellent example of environmentally friendly practices. On the other hand, green is a general term that aims to preserve quality and support those who adhere to ecologically friendly practices. There are different recycling activities, working on biodegradable materials and pollution control that leads to a green environment. In addition, sustainable design culminates in different concepts. It is a term that reminds consumers how to be environmentally friendly, thus refraining from malicious activities that are harmful to the environment. The subject of sustainability is based on various approaches that advocates for a green environment. For example, sustainability creates