DIFFERENCES BETWEEN TRADITIONAL MARKETING AND DIGITAL STRATEGIES (Essay Sample)

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Digital Marketing versus Traditional Marketing
Traditional advertising involves a non-digital way of advertisement of goods/services of a business entity while digital online techniques involve advertising goods/services using digital platforms to meet customers (Yasmin et. al,71). Traditional techniques were viewed as an invasive way of interrupting people to interact with the product. Similarly, it was the job of marketers to push products or customers into the target audience in traditional marketing. This older way of doing business is no longer sustainable for businessmen. The major weaknesses in traditional advertising of market products are presently being corrected by digital marketing techniques which are caused by the fast growing internet connections globally. This paper will compare and contrast the two techniques of marketing.
First, traditional methods are restricted to sourcing market opportunities from the locals since it easy to reach these local customers. Digital marketing, on the other hand, allows one to meet potential audiences and buyers around the world aided by the use of the internet. Therefore, while traditional marketing reaches a locals only, digital marketing enjoys the benefit of the internet to reach consumers globally.