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2 pages/≈550 words
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Business & Marketing
English (U.S.)
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Why Businesses Should Invest in Online Marketing and Media Advertising (Essay Sample)


The paper was to identify and discuss why online marketing and social media advertising are important to the success of busuinesses.


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Why Businesses Should Invest in Online Marketing and Social Media Advertising.
Social media has grown to be the most prominent and significant virtual space, serving as a forum in not only social networking but also digitally advertising business goods and brands. The influence of social media is undeniable, as a business can reach a wider audience in seconds after publishing an advertisement, lowering costs for most companies and ensuring that the advertisement reaches potential buyers through social networking and ads. Nowadays, any company that wants to succeed must use social media marketing and advertisements. I believe that online marketing is the way of the future for any company and that if one owns a business and uses social media marketing to promote it, it will outperform all other types of businesses that do not consider online marketing and advertisement as part of their game.
Being present in online marketing as a business on social media sites like Facebook or Instagram is an excellent place in communicating with customers and communicating with them at a personal level. This allows every business owner to say a story to future clients and provide inspiration about the company's achievements and even failures in the past. Interaction on social media increases visibility and aids in a deeper understanding of the needs of consumers. Customers will be able to learn more about the business and relate to the owner on a much more personal level, which is just what an entrepreneur wants in today's digitally connected world, this is according to (Henderson, 45).
People who are unfamiliar with the business may feel compelled to learn more about it and how it was established through social media, and therefore through ads, the business can raise awareness about the services it provides while also informing consumers about the hard work that goes into making the company's dreams a reality. Customers will appreciate this because it will give the business a sense of purpose.
Advertising a business via social media is one of the least costly forms of promoting any business in the modern world. A company will take advantage of this opportunity and advertise its product more cost-effectively using the various advertisement platforms available on social media platforms. The greatest part about social media marketing is that it eliminates the need for businesses to use advertisements or advertising tools to promote their brands as stated by (Henderson, 46). By being consistent and sharing interesting and relatable content for customers, the company will grow as a page on social media sites.
Business owners must be diligent on social media networks and cultivate a positive picture of their brand as that will be the first thing that consumers think of when they require any of the company's products or services. For a target group with the potential to become consumers, it's critical that the company interacts with them on social media and leaves a lasting impact on their minds so that the company comes to mind if they search for or consider purchasing a similar product (Smith, 79). The relationship formed between a business and a potential customer is crucial in transforming them from potential customers to loyal and frequent customers. And this is what social media marketing enables a business owner to create.
Social media marketing aids in the creation of a brand's authority. This is a critical component of successfully positioning a company as a market leader. The more relevant content a company shares on social media, the more chances a business owner has to show his experience to followers and customers. When others share the company's content with their fans and followers or mention the company's brand in their posts, it helps to increase brand authority. The more people talk about a brand on social media, the more important it is to others. This would encourage potential audience members to learn more about the company and even follow it for

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