Analysis of the Unlimited Together Nike Campaign (Essay Sample)

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Analysis of the “Unlimited Together” Nike Campaign
Introduction
It is after the famous and very hilarious “Unlimited You” commercial and Weiden together with Kennedy do it again. This time they came up with “Unlimited Together.” The campaign was meant to serve as a tribute to the United States Basketball team. The film which was directed by Hiro Murai featured several athletes. The athletes included Maya Moore, DeAndre Jordan, Demarcus Cousins, Kevin Durant, Kyrie Irving, Jimmy Butler, Paul George, Carmelo Anthony, Klay Thompson, Harrison Barnes, Draymond Green, Kyle Lowry, Sue Bird, Diana Taurasi, DeMar DeRozan, Tamika Catchings, Breanna Stewart Tina Charles, Lindsay Whalen, Seimone Augustus, Brittney Griner, Sylvia Fowles and Angel McCoughtry.
Analysis of the “Unlimited Together” Nike Campaign
The spot has been created with the attempt of celebrating the USA basketball teams who strength is seen to be magnified when they become unified towards a common goal (Katz). The team comprises of both the men’s and the women’s team. The original lyrics is featured was from an American hip-hop recording artist. He comes from Chicago, Illinois a neighborhood called West Chatham. The campaign makes larger campaign which was initiated by Nike called the Unlimited Campaign. The campaign also includes three other campaigns under the same umbrella. They have been called “Unlimited You,” “Unlimited Future” and Unlimited Courage.” The films have also extended to the latest series of athlete shorts. The song name which was given to the Nike commercial is “We the People.” The song which was written in collaboration with Nike and was a dedication to the men and women who were to participate in the Rio Olympics.
The campaign is not only focused on the champion athletes, but it does also cover the everyday athletes. Most of these athletes are those who go into great limits to achieve success and even end up shining in the end. These athletes work towards proving the unlimited potential they are in a position to unlock so as to beat the world’s largest stages. Some might not achieve to get to the heights celebrated athletes go, but the campaign still views them as athletes and the campaign celebrates the efforts they show in their day to day undertakings (Cronin).
The inspiring tune from Chance the Rapper is a Star-Spangled Banner. The Nike Basketball is in a position to provide a very soulful backdrop to the new film. The main aim of the film which is focused on a solely paying tribute to the athletes in the basketball team manages to make it seem like it is the entire country. The song “We the People” is an essential part of the campaign. The features are gorgeous basing on the fact that it involves the races dominating the United States. Not only are the whites featured here but also the blacks are featured in the video. The stories that make up the song also give us a reflection of the violence that come with racially motivated ideologies. The song also sheds light on the likely chances that the country may fall apart. The video which gives us a depiction of moving images shows the members of both the male and the female teams which make up the team representing the United States. The video also shows an artful projection which goes all the way to the homes and even buildings.
The features that have been creatively put together to make up the advert are artful and very comprehensive. The aspects covered by the ad make it more of a music video than a campaign. The shots which have been put together to project both squads and even the buildings are inspiring. All the components making up the advert are mesmerizing. One other outstanding fact is when the blacks were apparently brought to the picture together with the whites make it grittier and a perfect view cutting across the various race setup in the entire country (Sage 227).
“We the People” makes the second song in the list where Chance has dropped sports-themed songs. It was within a span of close to 30 days that Chance was used to features in another song after he had written another with the sole purpose of paying tribute to Muhammad Ali. The first song, however, features other artists like Teddy Jackson, Jamila Woods, Peter Cottontale and Donnie Trumpet.
One other aspect of the video is the accompaniments which make up the song and blend in together to come up with a perfect sooth to give the campaign a better picture among the citizens of the United States. The best part which stands out is the opening statements of the song. “We want some of the heroes in our story…. we need glory for a while.” The message gives a very refreshing mood to the targets of the campaign. Not only is the first message very refreshing but it does also trigger an uplifting reprieve among the viewers of the video or even to those who may get a chance to listen to the audio of the song. The track used for this campaign doesn’t exactly take after a rallying anthem; it is rather focused on the minimalistic ode where it uses little more than just a piano in its accompaniments. The song employs occasional choruses which emerge after Chance the Rapper.
“People, people/ We the people would like you to know/ That wherever you go, we’re right by your side,” goes the chorus. This is the most inspiring lines that make up the song targeting to raise the esteem possessed athletes to take part in the upcoming Olympics. All to ensure that they kept it in mind that the entire nation had their backs and was not to by any chance lose faith in what they are capable of. The song is solely made up of sentiments which are aimed at uniting the teams that were to represent the United States in the Olympics. Both the male and the female teams were the focal point of the campaign. They were all to stay united in their quest for Gold medals which is a representation of shining in the competitions that were coming up. All these initiatives were part of Nike’s aim of rallying athletes through a national anthem which was made famous by the “Unlimited Together.”
The Cam...