Rhetoric Analysis of Advertisement Literature & Language Essay (Essay Sample)

Name
Professor’s Name
Course
Date
Rhetoric Analysis of Advertisement
In the world of competition, companies embrace strategies which will catch the attention of customers, and the best way of achieving this is through attention-getting ads. One of such ads is the “Mountain Dew Super Bowl Commercial 2018” which features Peter Dinklage rapping Busta Rhyme’s song and Morgan Freeman who initiate the rap battle with Missy Elliot song. The ad is a combination of two advertisements where PepsiCo intends to win the battle against dozens of other commercials from rival companies.
The advert is an indoor recording where Freeman begins by opening the Dew and tastes it. Immediately he begins walking across the room as he sings the song “Get your freak on” and leaves behind frozen objects including fruits. In the background, the fire is quenched and everything appears snow white. Freeman uses words such as “open your mouth, give you a taste” to encourage viewers to grab one. He meets Dinklage holding Doritos and they stare at each other followed by “Look at me now” song by Busta Rhymes. The opposite of Freeman’s scene happens where Dinklage is seen walking across the room leaving behind a fire. Pictures on the walls also come alive following the blaze. He exhales fire through his mouth when he stops singing. The phrase “you ain't never stop” implying the fire will continue burning.