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Challenges that the European bank faced while marketing its products and itself. (Essay Sample)


Assignment on the Challenges that the European bank faced while marketing its products and itself


Challenges that the European bank faced while marketing its products and itself internationally in the financial market (1) Investment bank selection as a lead manager was the first challenge that it faced. The panel was forced to base on experience in Eurodollar offerings, proposed proximity of the marketing strategy, power placement with retail investors and institutional investors, pledge to trading bonds’ fixed costs and ECU in the selection for the manager (Transition Report 34)
(2). The European bank also faced some other challenges, the second challenge that it faced was the determination of the total amount of money to be raised in the initial bond contribution. The intention of the bank was to raise at least 300 to 500 million U.S dollars or ECU in public market.

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