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Electronic Portfolio Overview: The Value Of Professional Branding (Essay Sample)


Electronic portfolio overview.
The assignment has some guided questions.


Institutional Affiliation
Offer your point of view about the value of professional branding, referring to specific points in the article. (20 points)
The value of personal branding is becoming an important factor in the marketing world today. Not only does it provide a competitive edge but is also a necessity to any successful brand. Personal branding has been endorsed by many big companies for a while now as it enhances their marketing. For a company to endorse someone to be their brand ambassador, the person in consideration has to have a great market value in terms of his personal branding and getting the best results in their area of profession. For example, Nike give s us some of the best examples of professional branding where they have endorsed the legendary basketball player Michael Jordan as their brand ambassador for the Nike Air Jordan shoe line. Jordan is perhaps the greatest basketball player of all time and this greatly increases his value when it comes to personal branding. By the act of Nike being associated with him, it provides them with a great opportunity to be more marketable to a wider audience worldwide as well as a beneficiary of goodwill of his personal brand. Professional branding utilizes the brands greatest strength and it works through visibility. No matter how good the product is, it has to be marketed for visibility and this yields power in the brand which is a matter of perception. The brand has to be branded as a leader in the industry. The person has have distinctive characteristics which should be their greatest strength. Standing out has been the key factor to successful branding.
Electronic portfolio overview
An electronic portfolio is a digitalized form of a curriculum vitae, it's a collection of work and educational evidence in an electronic format. It may contain other information such as files of evidence showcasing course take or program of study, projects involved in and evaluations analysis recommendations. As per Basken (2008), electronic Portfolios "are an approach to create learning and also archive learning" (Basken, 2008). Both creating learning and archiving or recording learning are essential, however the process toward producing adapting here and there gets neglected. Electronic Portfolios create learning since they give a chance and virtual space for understudies to basically evaluate their scholarly work, to think about that work, and make associations among various courses, assignments, and different exercises, for example, work involvement, extracurricular interests, volunteering openings, and then some. ePortfolios are viable learning devices since they bolster understudies' very own insight development, make generally undetectable parts of the learning procedure obvious, and put office in the hands of understudies, which cultivates students' inspiration.
What is an electronic portfolio? How does it relate to professional branding? What items might be included in an e-portfolio? (20 points) 200
An electronic portfolio is collection of digital evidence that has been assembled and managed by the user of the portfolio mostly on the internet (Dutta 2). Some of the examples of electronic portfolio include blog entries, hyperlinks, social media profiles, multimedia and other types of electronic files. An electronic portfolio makes the user more relatable and is used as part of their personal branding. An electronic portfolio represents the person you are in personal branding. It is used to expose you to the world by your strengths and your standout traits that makes you a leader and a good personal brand. A good personal brand can be used for professional branding and marketing. How one markets themselves in an electronic portfolio represents their professional brand to the world. The advantage of professional branding through an electronic portfolio is that you can create the brand you want the world to see and this greatly improves your marketing and enables you to choose your market segment. Some of the items that must be included in an e-portfolio are professional images of you preferably in your area of professio

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