Strategic Management and Strategic Competitiveness: Starbucks Company (Essay Sample)

Strategic Management and Strategic Competitiveness: Starbucks Company
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BUS499 Business Administration Capstone
professor
Strategic Management and Strategic Competitiveness: Starbucks Company
The underlying purpose of strategic management is to strengthen a company's competitiveness in the market. Medium-term and long-term plans should be focused on securing an edge over rivals (Michael, 1). This paper focuses on the strategic management and strategic competitiveness of Starbucks Company. Specifically, the paper looks at how globalization and technology have impacted Starbucks' performance and development and how their industrial organization and resource-based models contribute to their earning returns above average. Evaluate their vision statement and explain why it has led Starbucks in the route that they have taken and explain how their mission statement represents whom they are primarily focused on providing for and how they want to provide for that population. Finally, I will explore how various levels of stakeholders impact the overall performance of the Starbucks Corporation.
Globalization
A firm must be globally competitive in order to be successful. Globalization aids in the development and maintenance of successful businesses and the expansion of economies in developing nations. Globalization refers to the expansion of goods, services, investments, and technological capabilities worldwide. Many nations may benefit from globalization by increasing the number of available employment, which will assist them in growing their economies. Starbucks' rise from the late 1980s to the early 1990s was heavily influenced by globalization. Starbucks officially went public in 1992, under the