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Turabian
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Business & Marketing
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English (U.S.)
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Topic:
Strategic Plan (Essay Sample)
Instructions:
A strategic plan to introduce Beth Marie's old fashioned Ice Cream and Soda Fountain products into the Kroger family of stores.
source..Content:
A STRATEGIC PLAN TO INTRODUCE
BETH MARIE'S OLD FASHIONED ICE CREAM AND SODA FOUNTAIN
PRODUCTS INTO THE
KROGER FAMILY OF STORES
Shain Ellison Thomas
JOUR 5500: Integrated Communications
Spring 2015
Table of Contents
TOC \o "1-3" \h \z \u Introduction……………………………………………………………………………………………………………………………………….3
Executive Summary…………………………………………………………………………………………………………………………….3
Background and History………………………………………………………………………………………………………………………3
Direction and results………………………………………………………………………………………………………………………..….4
Goals……………………………………………………………………………………………………………………………………………………4
Human resources…………………………………………………………………………………………………………………………………4
Service delivery……………………………………………………………………………………………………………………………….…..4
Resource Development…………………………………………………………………………………………………………………………4
Organization of the strategic plan…………………………………………………………………………………………..………….…5
Vision…………………………………………………………………………………………………………………………………………………….5
Mission………………………………………………………………………………………………………………………………………………….5
Core operating Value…………………………………………………………………………………………………………………………..…5
Underlying Service Assumption……………………………………………………………………………………………………………..5
Customers………………………………………………………………………………………………………………………………………………5
Strengths………………………………………………………………………………………………………………â€&brvba...
BETH MARIE'S OLD FASHIONED ICE CREAM AND SODA FOUNTAIN
PRODUCTS INTO THE
KROGER FAMILY OF STORES
Shain Ellison Thomas
JOUR 5500: Integrated Communications
Spring 2015
Table of Contents
TOC \o "1-3" \h \z \u Introduction……………………………………………………………………………………………………………………………………….3
Executive Summary…………………………………………………………………………………………………………………………….3
Background and History………………………………………………………………………………………………………………………3
Direction and results………………………………………………………………………………………………………………………..….4
Goals……………………………………………………………………………………………………………………………………………………4
Human resources…………………………………………………………………………………………………………………………………4
Service delivery……………………………………………………………………………………………………………………………….…..4
Resource Development…………………………………………………………………………………………………………………………4
Organization of the strategic plan…………………………………………………………………………………………..………….…5
Vision…………………………………………………………………………………………………………………………………………………….5
Mission………………………………………………………………………………………………………………………………………………….5
Core operating Value…………………………………………………………………………………………………………………………..…5
Underlying Service Assumption……………………………………………………………………………………………………………..5
Customers………………………………………………………………………………………………………………………………………………5
Strengths………………………………………………………………………………………………………………â€&brvba...
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