Advert Evaluation and its Effectiveness, Showcased Activities (Movie Review Sample)

Advert Evaluation
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The core message is that GoPro cameras offer the best shots when recording underwater activity, surfing, motor racing, mountain climbing, and ice skating (gopro.com, 2016). The company also produces body cameras to capture the action from angles that normal cameras cannot. The fact that the video clip is of high resolution implies that GoPro cameras have the best resolution.
The first element of the advert that gets the attention of the viewer is its resolution. A viewer will notice that this advert has clearer images than the average video clips. The advert also captures some spectacular stunts from unimaginable angles.
The advert uses breath- taking scenes to paint a mental picture in the viewer. Scenes from the body camera that show a man descending down a mountain will create a lasting impression. Capturing the best action from seemingly dangerous stunts is a sure way to create a mental image.
Behind the glamour, the video loses credibility in that it focuses more on sporting action rather than cameras. For a person who does not know that GoPro specializes in producing cameras, they might think that the company produces sporting equipment such as surfing boards, bicycles, helmets and motorcycle gear. The fact that some of this equipment is engraved with the GoPro logo makes the advert more confusing.
The advert appeals to the emotion of the people that engage in the showcased activities. The shots create a similar sensation as the one experienced during the action.
The story in the advert begins with a group of young men descending a waterfall while wearing GoPro body cameras (GoPro HERO4 Session, 20...