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Pages:
15 pages/≈4125 words
Sources:
1 Source
Level:
APA
Subject:
Literature & Language
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Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
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Topic:

Arabian Furniture Company Plan (Other (Not Listed) Sample)

Instructions:

The Buiness plan needs to shed light on the furnishing and interior design industry in the Middle East - specific to Dubai
It needs to highlight what a newly appointed Marketing / Sales development manager can achive to increase sales + profits
A SWOT analysis on the industry.
The target market and how to get to them.
The keys to success
How to overcome competition
The marketing mix - product marketing, promotion, servies, channels of distribution
Marketing and sales objectives for the interior design segment of the business.
The word limit need not be more than 4000 words 
Some graphs and visual representation would be appreciated

source..
Content:

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1 Introduction
The interior design in the Middle East is now experiencing a range of bucket seats, jazzy patterns, neon colors all having that nostalgic factor. In other words designers in the Middle East are currently brining vivacious imitations from way back in the 1950s into the 1970s and fixing it into the mix. All the fast life paces currently in the Middle East have awakened the feelings of assurance and familiarity. It has therefore become a part of the lifestyle in the Middle East. More importantly is the fact that not only auctioneers and junk shops that enjoy the wave of nostalgia. This is because what began a few years before with the rediscovery of the new ‘lava lamp’ has now entered many sectors. The impact now is felt through the complete mixture which essentially originates from the numerous light colors such as brown, green and orange. This mix of style is considered by some people as electric what is more important is that not just the interior designers who are benefitting from this style. Other industries such as the Arabian furniture company which is located in Abu Dhabi have also joined the professionalism of interior design. This includes the tried and tested forms such as cars that are reinterpretations of their classic predecessors, or the internet radios which resemble old portable radios.
This plan is written to indicate that there are numerous samples of producers giving new life to excellent outlines, in the least difficult cases by utilizing new and uncommon colors and textures. Some percentage of the past bosses have all of a sudden been given crisp youth and force. This therefore means that old is becoming new. The Arabian Furniture Company is best known for its magnificence in conveying top of the line extravagance private ventures despite offering plan and fit out administrations in retail, friendliness and business spaces. The company therefore has the pride of making motivating interior spaces with an amicable, open methodology concentrating on the customers’ needs and giving the best in client administration. Customer fulfillment is vital to the accomplishment of the business, guaranteeing all duties and due dates are met all through the execution and outline of tasks, and adding to an association with each customer so that the entire procedure is both wonderful and pleasant. Therefore the company's main objective is a customer with a satisfied dream and it reliably reaches and surpasses that objective.
Of late, the business has managed to extend into making visionary business and close spaces with incredible achievement. The Arabian Furniture Company has changed a mixed bag of spaces from great Montgomery Maisonnettes, a quiet delight spa, and extravagance office spaces to bespoke waterfront penthouses. the company therefore gives the complete end to end answer for interior configuration, and finishes all phases of the outline process directly through from3D visuals, idea outline, design arrangement, specialized points of interest, MEP enumerating, particulars, acquirement, custom furniture, fit out, to venture administration and execution.
2 The furnishing and interior design industry in the Middle East - specific to Dubai
The Arabian Furniture Company is getting ready to produce furniture designs as well as detailed drawings. After finishing, the company exhibits the last, point by point outline task to the customer for approval. These definite drawing include special features such as space arrangements, lighting arrangements, roof arrangements, floor arrangements, furniture formats, fabric, furniture outlines, bill of amount planning, 3D points of view, solicitations for estimating, hues, procurement of tests, completions, surfaces and readiness of the awaited presentation.
There is an extraordinary interior configuration and structural planning projects in the Middle East as well as in North Africa. The company therefore is interested in every single Interior Designer, Interior Architects, and Architects for configuration tasks situated in the Middle East especially in Dubai. An aggregate of 51 ventures, over 12 undertaking classes, covering the whole range of structural planning and outline ventures over the private, business, retail, cordiality, and recreation parts have been short recorded during the current year's honors.
Just as the interior design is multi-faceted, the Middle East has realized its specialized and inventive capacities through an unmistakable manner of thinking to accomplish dreams and overcome gambling complexities. Through exploration and comprehension the physical area and social setting of a venture, the accompanying stages are finished this way through shading determination, 2D and 3D symbolism, ideas, drawings, bespoke outline of things, charts, space arranging, materials and completions.
3 Marketing / Sales development manager can archive to increase sales + profits
Newly appointed marketing and sales manager brings a vast array of skills to the Arabian Furniture Company team. Notably he/she eyes for details and has sense of style and flair for being the best for this job. While a hugely talented designer might also be a consummate businessperson with business interests ranging from property investments to eco-friendly industrial product distribution. The marketing and sales manager therefore has creative flair that is unmatched to any other profession in the interior design industry. The designs are inspired by the sales manager's love of travel and an innate understanding of the local milleu. He/she must be dynamic and passionate and have love for aesthetics which they carry through to all other projects of the company. As a designer one might be obsessed with all things based on the interior and loves keeping an eye on new trends. The manager will find unique ways of incorporating those trends into the company's designs and never fail to deliver a genuine excellent factor into every space.
A sales manager is a representative and business person who is driven by the requirement to be fabulous in their role. Their experience in undertaking administration and property counseling consolidated with enthusiasm for consumer loyalty guarantees that every task finished by Arabian Furniture Company will be done in the most productive way that can be imagined. Therefore, a marketing and sales manager carries with him/her an abundance of experience having business intrigues in land, eco amicable modern item circulation as well as past involvement in the telecoms business. The sales manager guarantees the company that all responsibilities and their due dates are met all through the outline and execution of tasks, and is instrumental in creating associations with each customer so that the entire procedure is both charming and agreeable. Having such a manager in the sales and marketing department creates broad information and systems of related industry pioneers. Through this the Arabian Furniture Company can promise extraordinary presentation and opportunities at the best costs and with the best items accessible.
As a Business Marketing and Sales Manager, one is profoundly skilled and a great communicator and is energetic about Dubai, present day construction modeling and inside outline. This therefore means that he is outstandingly dependable and persevering hence possessing a good number of global records of fantastic execution in Sales and Marketing Management parts in the UAE. A marketing and sales manager is exceptionally exhaustive, dependable and methodical, with qualities in deals as well as in customer relations. They therefore love working with customers and building long term solid connections. He or she has a fabulous comprehension of business ideas and standards, incredible comprehension of Dubai land area and solid correspondence capacities. Errand and results arranged, the way to deal with work and individuals is steady, enabling and deferential.
(source: -middleeast.com/11598.htm)
4 A SWOT analysis on the industry
This Furniture Manufacturer SWOT Analysis of the Arabian Furniture Company will give you the exhaustive documentation that you will require so as to focus the qualities, shortcomings, opportunities, and dangers that your business will confront while you are trying to create or extend your company business operations. the company's item additionally incorporates a full marketable strategy particular for a Furniture Manufacturer. This marketable strategy has been created in MS Word and is suitable for looking for startup or extension capital from a financial specialist, bank or award organization. The MS Word segment of this analysis can be totally modified in order to meet your needs. The strategy for success additionally includes a totally mechanized chapter by chapter list and in addition industry explores that is particular for a Furniture Manufacturer.
1 Strength
The Arabian Furniture Company is an exceedingly known brand drawing in key demographic client groups. The company's plan of action has minimal direct rivalry on a like for like basis and execution with extraordinary in its development. Success has been driven from the value construction modeling offering worth to the client in imaginative yet useful items. Regardless of the expansive shed operations company work there is a level of pro information inside of key item zones where buys are more considered and oblige help, for example, kitchen establishments.
4.1.1 Customer knowledge- One of the key game changers that the Arabian Furniture Company has is its broad information about the clients. The organization comprehends the acquiring elements that impact clients to purchase and executes the best practices to actuate that choice. It offers low costs and an enormous scope of items. Creators always present new outlin...
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