Market Mix in Respect to Hershey Food Company (Other (Not Listed) Sample)

The marketing mix
The Product policy, price policy, promotion policy, and distribution policy are the key factors that make up the market mix. The correct use of these marketing mix will go along away in assisting the company in creating and maintaining the right relationship with customers (Zinedine&Philipson 232). The marketing mix has been not only fundamental in maintaining the existing customers but also in gaining the new customer base. All these 4Ps has been instrumental to the success of Hershey Food Company.
Product is the type of goods or services that a company provides to its customers. Ideally, these products need to fulfill certain customers’ demand or must compel the customer to believe they need it. For the company to be successful, management should understand the fabric of any product, and need to put in place mechanisms for dealing with the product at any given stage of its life cycle. The type of the market also determines the price that the company would charge on the products. To maintain its customer base, Hershey Food offers a wide range products ranging from classic milk chocolate, no bake peanut blossom, perfect milk chocolate to rich cocoa fudge. The wide range of products is useful attracting in many customers.
Price is the value that customers pay for the products. Management must connect the price of the product with its real perceived value, and the supply costs, seasonal discounts, and the price of the competitors. In most cases, the price of the product seen as luxury should be increased by the firm. The business should also determine if offering discounts will be appropriate. Discount in many cases attracts more customers; however, customers tend to associate discounts with poor quality goods or services. As a way of attracting more customers and remaining more competitive in the market, Hershey Foods have devised special ways of setting prices of its products. For instance, there is an adventure 2 which goes for $33 if you are adult and $29 for a child. If you purchase this offer you will receive 4D chocolate and Hershey’s unwrapped.
Place policy on another hand highlights the place where the firm would sell its product and the means of delivering the product on the market. This may refer to placing the product in a certain warehouse and store display. As a way of increasing efficiency while reducing transportation costs, the Hershey Foods has opted to Greenlight Project. According to the company’s publication (2018), the company has more than 20 retail shops in United States of America. This has helped the company to serve more people.
Public relations, advertising, and personal selling are components that constitute product promotions that tie with another marketing mix. Promotions are very fundamental in informing consumers about the availability of the product and why they require it. Besides, marketers always tie promotion and placement activities together to reach their target audience. The role of technology in product promotion will never be