Business And Marketing Business & Marketing Research Paper (Research Paper Sample)

Jackson Omondi
Using relevant illustration discuss the content that “companies that are socially responsible perform better financially than the less socially responsible companies’’
Companies that are socially responsible support the community in their projects and even provide money for children education they develop programs to keep the employees and their customers happy. This will enable them to have the following benefits that will boast their performance.
1. Increased sells and customer loyalty and better brand recognition.
A company who embrace social responsibility as a key pillar in their operation strategy strengthen their brand and this can lead to positive perception from its consumers which can be reflected in higher customer satisfaction .The positive perception help increase the sales and even built and maintain brand strength
2. Positive business reputation.
Corporate social responsibility of a company involve partly as a tool to build the business reputation and even safeguard it against damage .The companies whose business are outstanding are much involved with giving back to the society which in turn build the face of the market