Business Plan Business & Marketing Research Paper Essay (Research Paper Sample)

3. EXOS Fitness Center Business Plan
Table of Contents TOC \o "1-2" \h \z \u 1.0 Executive SummaryPAGEREF _Toc93906 \h5Chart: HighlightsPAGEREF _Toc93907 \h71.1 ObjectivesPAGEREF _Toc93908 \h71.2 MissionPAGEREF _Toc93909 \h81.3 Keys to SuccessPAGEREF _Toc93910 \h82.0 Company SummaryPAGEREF _Toc93911 \h82.1 Company OwnershipPAGEREF _Toc93912 \h82.2 Company HistoryPAGEREF _Toc93913 \h9Table: Past PerformancePAGEREF _Toc93914 \h10Chart: Past PerformancePAGEREF _Toc93915 \h113.0 ServicesPAGEREF _Toc93916 \h114.0 Market Analysis SummaryPAGEREF _Toc93917 \h12Table: Market AnalysisPAGEREF _Toc93918 \h13Chart: Market Analysis (Pie)PAGEREF _Toc93919 \h134.2 Target Market Segment StrategyPAGEREF _Toc93920 \h154.3 Service Business AnalysisPAGEREF _Toc93921 \h154.3.1 Competition and Buying PatternsPAGEREF _Toc93922 \h155.0 Strategy and Implementation SummaryPAGEREF _Toc93923 \h165.1 SWOT AnalysisPAGEREF _Toc93924 \h165.1.1 StrengthsPAGEREF _Toc93925 \h165.1.2 WeaknessesPAGEREF _Toc93926 \h165.1.3 OpportunitiesPAGEREF _Toc93927 \h165.1.4 ThreatsPAGEREF _Toc93928 \h175.2 Competitive EdgePAGEREF _Toc93929 \h175.3 Marketing StrategyPAGEREF _Toc93930 \h175.4 Sales StrategyPAGEREF _Toc93931 \h175.4.1 Sales ForecastPAGEREF _Toc93932 \h17Table: Sales ForecastPAGEREF _Toc93933 \h17Chart: Sales MonthlyPAGEREF _Toc93934 \h18Chart: Sales by YearPAGEREF _Toc93935 \h195.5 MilestonesPAGEREF _Toc93936 \h19Table: MilestonesPAGEREF _Toc93937 \h196.0 Management SummaryPAGEREF _Toc93938 \h206.1 Personnel PlanPAGEREF _Toc93939 \h20Table: PersonnelPAGEREF _Toc93940 \h207.0 Financial PlanPAGEREF _Toc93941 \h217.1 Important AssumptionsPAGEREF _Toc93942 \h217.2 Break-even AnalysisPAGEREF _Toc93943 \h21Table: Break-even AnalysisPAGEREF _Toc93944 \h22Chart: Break-even AnalysisPAGEREF _Toc93945 \h227.3 Projected Profit and LossPAGEREF _Toc93946 \h22Table: Profit and LossPAGEREF _Toc93947 \h24Chart: Profit MonthlyPAGEREF _Toc93948 \h25Chart: Profit YearlyPAGEREF _Toc93949 \h26Chart: Gross Margin MonthlyPAGEREF _Toc93950 \h26Chart: Gross Margin YearlyPAGEREF _Toc93951 \h277.4 Projected Cash FlowPAGEREF _Toc93952 \h28Table: Cash FlowPAGEREF _Toc93953 \h28Chart: CashPAGEREF _Toc93954 \h297.5 Projected Balance HeetPAGEREF _Toc93955 \h30Table: Balance HeetPAGEREF _Toc93956 \h307.6 Business RatiosPAGEREF _Toc93957 \h32Table: RatiosPAGEREF _Toc93958 \h32
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1.0 Executive Summary
EXOS FITNESS CENTER
Owner: Amayo J. B.
Cosmopolitana Club, along Jomo Kenyatta Highway, Kisumu
Phone: 
Email: 
Introduction: At EXOS, our goal is to assist you in reaching your fitness and nutritional goals. Our job is to provide safe and effective exercises that will enable you to lose those unwanted pounds, gain muscle tone and simply improve your overall appearance and health.
Location: EXOS is conveniently located downtown in Kisumu, KY.
The Company: The focus of the EXOS is to keep the whole family involved in the club by exposing everyone to the variety of activities and services the club offers. In addition, there is a childcare center that will keep members' children happy and entertained while members take part in any of the center's activities and services.
Our Services: EXOS offers wellness and fitness programs as well as the following.
* Brand new Precor Treadmills and Elliptical
* Full line of York rubberized dumbbells up to 50 lbs.
* 3-way free weight bench with rack for flat, incline and decline press
* Highly educated and experienced Wellness Coaches who can assist you in reaching your fitness and nutritional goals
* Over 30 fun, energetic and creative group fitness classes a week for you to choose from
* Fit Kids program
* Nutrition and Cooking classes
* Fitness center with cardiovascular and weight training equipment.
The Market: Even in the midst of the economic downturn, the industry has maintained steady growth, with membership rates growing consistently and profits remaining solid. Demand for gyms and health and fitness clubs will continue to rise over the next five years, as the general public becomes more health conscious and the aging population places a greater value on staying fit. Additionally, the amount of leisure time and growth in household incomes will positively affect businesses, leading operators to expand into larger facilities.
Financial Considerations: EXOS envisions for the business is to not only to offer a fitness and gymnastics center, but to incorporate other realms of wellness in to the business model. The Company will purchase a building to have room to offer a complete medically integrated facility that offers a physical therapy and a massage therapy center, a structured obesity program, and much more. A complete wellness group with medically integrated programs would be completely overseen by doctors. The grant of $350,000 would help purchase a building and allow the capability to set this plan in motion.
The major focus for grant funding is as follows:
* Hire new employees
* Implement Wellness and Nutritional Program
* Community involvement for obesity and diabetes in youth
* Increase building capacity
* Add new products to our existing business
Chart: Highlights
Highlights
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1.1 Objectives
The company's objective is to build a quality, full-service facility that will command the approval of the local community which it serves.
1 Our goals include:
2 A 10% market share in are local market.
3 An increase our gross margins.
4 Maintain and grow our position as one of the only clubs in the Kisumu, KY area that caters to families.
1.2 Mission
At EXOS, our goal is to assist you in reaching your fitness and nutritional goals. Our job is to provide safe and effective exercises that will enable you to lose those unwanted pounds, gain muscle tone and simply improve your overall appearance and health. Your job is to commit to making exercise and good nutrition a priority in order to achieve success. By working together on changing the way you think and feel about fitness and nutrition, we can help you not only transform your body, but also transform your life!
1.3 Keys to Success
Keys to success for the company will include:
1 Maintaining a reputable and untarnihed reputation in the community.
2 Quality service.
3 Competitive pricing.
4 Flexible hours.
2.0 Company Summary
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The focus of the EXOS is to keep the whole family involved in the club by exposing everyone to the variety of activities and services the club offers. In addition, there is a childcare center that will keep members' children happy and entertained while members take part in any of the center's activities and services. EXOS is conveniently located downtown in Kisumu, KY. EXOS was created in 2017 and has continued strong since inception.
Upon receipt of the grant funds in the amount of $350,000 EXOS would proceed with plans to buy a building to have room to offer a complete medically integrated facility that offers a physical therapy and a massage therapy center, a structured obesity program. Our Services and guarantee:
* 100% Satisfaction Guaranteed
* The Customer's Satisfaction is Our #1 Concern
* Committed to Quality and Service
2.1 Company Ownership
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EXOS is a sole proprietor, which was created in 2017 and fully operational in 2018. Amayo J. B. is 100% owner and manager and will manage the daily operation.
2.2 Company History

EXOS was created under the ownership of AMAYO in October of


2017


AMAYO remains 100% sole owner. AMAYO has spent years



dedicating her life to wellbeing and fitness. In 2017 he took her ideas of creating a fitness center that can help create a lifestyle for others that are looking to have healthier lives. The goal is to exceed our customers' expectations with quality, value and professional service.
The 2019 Profit and Loss Statement is estimated based on the actual activity through October 30, 2019. As the Company is a sole proprietorship, the Balance Heet for year end 2019 is estimated based on average balances at the end of each month for cash, amount of inventory in stock, accounts payable and fixed assets which are fully depreciated.
The Company's growth will come from its strength's; 100% customer guarantee, commitment to quality and service, design and arrangement capabilities, experience and a loyal satisf...