Celebrity Endorsement. Business & Marketing Research Paper (Research Paper Sample)

Celebrity EndorsementMansoor Khalifa Almarar CourseInstitutionDate
Introduction
Celebrity endorsement is a marketing strategy that purpose to use celebrities to advertise a product or service. The main aim of celebrity endorsement is to reach as many audiences as possible especially those who are represented by the celebrities' fan base. Marketing strategists may need to pick celebrities who symbolize the image of their product. Today, this marketing strategy has become a multi-million industry internationally. Marketers certify celebrities to be in their brands advertisements to increase sales and correct the perception of the potential customer regarding that brand to positively change their buying behavior. Celebrity endorsements have a very positive role in our economy because they increase profit, inform customers about new products, and create visibility for the brands.
celebrity endorsement is the Promotion strategy to attract
customers. By analyzing the current market, now it’s become the need of the marketers to use the
different famous personalities to relate with their brands to create a unique identity of the brand and to
do famous his company's brand or product, which results in high expenditure for the company to use
that strategy, however nowadays it is used to be a powerful strategic tool to get maximum profit. It
also shows that this can carry risk because there is no sureness that the celebrity can come up with
the sales generation of the firm. But it creates a buzz and gives popularity to the company and the
brand. This can increase the expectation of the customers in terms of a real star by delivering the
company promise. There are certain perspectives occur where the real persons can work better than
the celebrities’ endorsement, but not always.
Celebrity endorsement helps businesses increase profit