Sign In
Not register? Register Now!
You are here: HomeResearch PaperBusiness & Marketing
Pages:
8 pages/≈2200 words
Sources:
8 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 39.95
Topic:

Celebrity Endorsement. Business & Marketing Research Paper (Research Paper Sample)

Instructions:

Description
Please find the attachments below,
the first attachment is an outline research contains research topic, thesis statements, reasons and ideas, counter argument and rebuttals.
based on the outline research please write 1500 words using the same exact references in the outline research, if you needed extra resources that will be fine but try to stick to the resources in the outline research folder.
the second attachment is an example of an essay afforded by the instructor.
Below are the instructors:
be at least 1,500 words long
use at least 8 reliable sources
be written in clear, academic English
contain clear in-text citations of your sources in APA style
include a clear references list in APA style at the end of your paper

source..
Content:

Celebrity EndorsementMansoor Khalifa Almarar CourseInstitutionDate
Introduction
Celebrity endorsement is a marketing strategy that purpose to use celebrities to advertise a product or service. The main aim of celebrity endorsement is to reach as many audiences as possible especially those who are represented by the celebrities' fan base. Marketing strategists may need to pick celebrities who symbolize the image of their product. Today, this marketing strategy has become a multi-million industry internationally. Marketers certify celebrities to be in their brands advertisements to increase sales and correct the perception of the potential customer regarding that brand to positively change their buying behavior. Celebrity endorsements have a very positive role in our economy because they increase profit, inform customers about new products, and create visibility for the brands.
celebrity endorsement is the Promotion strategy to attract
customers. By analyzing the current market, now it’s become the need of the marketers to use the
different famous personalities to relate with their brands to create a unique identity of the brand and to
do famous his company's brand or product, which results in high expenditure for the company to use
that strategy, however nowadays it is used to be a powerful strategic tool to get maximum profit. It
also shows that this can carry risk because there is no sureness that the celebrity can come up with
the sales generation of the firm. But it creates a buzz and gives popularity to the company and the
brand. This can increase the expectation of the customers in terms of a real star by delivering the
company promise. There are certain perspectives occur where the real persons can work better than
the celebrities’ endorsement, but not always.
Celebrity endorsement helps businesses increase profit

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Coca Cola Strategic Pplan for sustainable innovation Research Paper
    Description: Coca Cola is amongst the widely known organizations in the marketplace that has consistently met and satisfied the needs of its customers without fail. The company is recognized due to its nature of keeping its brand competitive every year. Through advertisements, promotions...
    8 pages/≈2200 words| 8 Sources | APA | Business & Marketing | Research Paper |
  • Marketing Communications Strategy Business & Marketing Research Paper
    Description: To use Mojo Kombucha assets and grow the organization, to raise sales, and to modify the marketing approach, it’s imperative that the organization must decide to double its sales and enhance its awareness. Research demonstrates that current preferences in the food business include vegan...
    1 page/≈275 words| 12 Sources | APA | Business & Marketing | Research Paper |
  • Research Plan-Amcor Business & Marketing Research Paper
    Description: Paid time off is one of the most ordinarily provided benefits and highly regarded by Amcor Employees of Amcor. The Bureau of Worker and Statistics reports that over 70 percent of workers have at any time one type of paid leave. The rate is a lot higher among specific kinds of businesse...
    1 page/≈275 words| 16 Sources | APA | Business & Marketing | Research Paper |
Need a Custom Essay Written?
First time 15% Discount!