Marketing Communications Strategy Business & Marketing Research Paper (Research Paper Sample)

Marketing Communications Strategy
Author’s Name
Institutional Affiliation
Q1: TARGET MARKET AND POSITIONING
Marketing Objectives
Increase sales in Kombucha by 20% by March 2020.
Extend marketing inclusion to the target market by 40% in a year.
To use Mojo Kombucha assets and grow the organization, to raise sales, and to modify the marketing approach, it’s imperative that the organization must decide to double its sales and enhance its awareness. Research demonstrates that current preferences in the food business include vegan, organic, without gluten, fructose, and paleo options. With Kombucha being one of the main producers, it increases awareness universally for those searching for a good drink. This goal to raise sales could be reachable for Mojo as their product is as of now slowing. The management must plan to help arrive at a familiarity with exactly how great Kombucha is to improve marketing. The more ads the organization puts out, the more target group of viewers they pull in (Brady et al., 2012). If Mojo provided more TV adverts, online networking promotions, announcements, publications, they could raise their awareness as more shoppers will see the product and be willing to test it. Any little activity could conceivably lead Mojo in the right direction to more prominent achievement.
Customer Market Analysis
The utilization of fermented drink and food products has increased full acceptance in recent months because of the health benefit and extra medical benefits they offer. The fermented tea is a marginally fermented, matured tea which is formed by including explicit microscopic organisms, yeast, or mold strains to green and dark tea. The tea type is otherwise called 'mushroom tea' and has a few potential medical benefits.