Different Methods of Marketing (Research Paper Sample)

Marketing Strategies
Marketing strategies refer to the plans and actions taken by firms to promote their products or services to potential customers (Jaiswal, 2022). There are various types of marketing strategies that can be utilized, each with its own unique target audience and approach; some common types of marketing strategies include mass marketing, direct marketing, micro-marketing, and one-to-one marketing (Jaiswal, 2022). In this analysis, we will compare and contrast these four marketing tactics.
Mass marketing, also known as undifferentiated marketing, is a strategy that targets a large, general audience with a single marketing message (Drake, n.d.). This approach is based on the premise that a broad-based marketing campaign will reach a significant portion of the target market (Drake, n.d.). Mass marketing strategies are often used for products or services that have wide appeal and are not heavily influenced by individual differences. Examples of mass marketing tactics include television commercials, billboards, and print advertisements in