Sign In
Not register? Register Now!
Essay Available:
You are here: HomeResearch PaperBusiness & Marketing
Pages:
7 pages/≈1925 words
Sources:
6 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 36.29
Topic:

Marketing Business & Marketing Research Paper Essay (Research Paper Sample)

Instructions:

tHE TASK WAS ON MARKETING AND THIS RESEARCH PAPER IS ABOUT THE ROLE OF SOCIAL MEDIA IN INFLUENCING CONSUMER PREFERENCE

source..
Content:


The Role of Social Media and Smartphone features on Consumer Preference
Name
Institution
Date
The Role of Social Media and Smartphone features on Consumer Preference
Introduction
The impact of smartphones in our daily lives has not gone unnoticed. With more and more people gaining access to the internet and information as well, smartphones are slowly becoming a ‘basic’ need. Looking back at time, you had to use messengers or perhaps letters which took weeks, if not months, to arrive at its destination. Then give it another few days for you to get feedback. Today, unlike any age, information is spreading faster. From e-mail services to the social media, individuals and businesses can now instantly send each other messages. That’s not all. It is quite evident that social media has plays a significant role in making it easy for business to do detailed target marketing. Those ads you see on your Facebook feed are the secrets behind the billions dollars generated as revenue every year by this company.
Literature Review
One study was conducted by the Macro Consumer Research Org. A list of factors were investigated to gauge consumer preferences towards smartphones. The study even narrowed down further to get a clear vision of usage patterns and the attitudes of smartphone users. In brief, the findings showed that consumers were more likely to purchase handsets that they had heard about before, or one that had been recommended to them by their friends and family. (Kumari, 2004) This is one interesting topic of study, as in the near future, it will be simple predict the success or failure of any technology company. Technology is a very lucrative niche, and if a company in this sector fails to keep up with the pace and transition, doom might be awaiting.

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • How to market the new apple laptop. Research Paper
    Description: This gadget comes with super great features which include ; super speed performance, extra and sufficient storage and a magic keyboard making it the best gadget for any person who is interested in making a statement, getting value for money and portraying self-confidence. ...
    4 pages/≈1100 words| No Sources | APA | Business & Marketing | Research Paper |
  • Integrated Marketing Business & Marketing Research Paper
    Description: Sale promotion, on the other hand, focuses on encouraging consumers to consider a specific product or service. This type of promotion deals with personal communication which is more specific and directed towards specific qualities of a product or service and unique needs...
    11 pages/≈3025 words| 12 Sources | APA | Business & Marketing | Research Paper |
  • McDonald’s Analysis Business & Marketing Research Paper
    Description: McDonald’s is one of the leading American fast food giants with numerous chains across the globe. The company was started in 1948 by the McDonald brothers Maurice and Richard (Mieth, 2007). Currently, McDonald’s operates in over 120 countries worldwide and has more than 36,900...
    2 pages/≈550 words| 4 Sources | APA | Business & Marketing | Research Paper |
Need a Custom Essay Written?
First time 15% Discount!