Sign In
Not register? Register Now!
Essay Available:
You are here: HomeResearch PaperBusiness & Marketing
Pages:
2 pages/≈550 words
Sources:
4 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

McDonald’s Analysis Business & Marketing Research Paper (Research Paper Sample)

Instructions:

McDonald’s Analysis

source..
Content:


McDonald’s Analysis
Name
School Affiliation
McDonald’s Analysis
McDonald’s is one of the leading American fast food giants with numerous chains across the globe. The company was started in 1948 by the McDonald brothers Maurice and Richard (Mieth, 2007). Currently, McDonald’s operates in over 120 countries worldwide and has more than 36,900 restaurants, which serve around 65 million customers daily (Love, 2008). The company’s innovative business models, strategic market positioning, and strong management have historically contributed to McDonald’s expansion and success in the highly competitive fast food industry.
The company originally bought all its appliances from a small salesman known as Ray Kroc. The latter was intrigued by the fact that a small business needed big appliances and decided to pay a visit in 1954. The brothers had made use of the "Speedee Service System," which involved a self-service counter and eliminated the need to hire waiters or waitresses. Kroc became interested in the business and offered to start a franchise program that helped further modernize the company (Mattern, 2011). In one year, a McDonald franchise was opened in Illinois, and the McDonald Corporation was formed. With time, Kroc would buy out the McDonald brothers. The company continued to experience growth, and started trading the shares publicly by 1965.

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Bangladesh factory safety agreement. Business Research Paper
    Description: In April 2013, an eight-story building in Bangladesh called Rana Plaza collapsed leading to the death of an estimated 1129 people. Most of the people who died were low-wage garment workers who worked for the foreign companies....
    6 pages/≈1650 words| 6 Sources | APA | Business & Marketing | Research Paper |
  • Marketing Plan For Apple Business & Marketing Research Paper
    Description: This paper discusses about a marketing plan for Apple Inc. which provides a short report of the company, together with possibly its mission declaration, competitive and advantages background. This study presents more particulars knowledge about the marketing plan and what does...
    11 pages/≈3025 words| 5 Sources | APA | Business & Marketing | Research Paper |
  • Impact of Mobile Technology on Businesses Business Research Paper
    Description: Evolution has occurred in the mobile devices world with development such as laptops, GPS navigation, networking and computing technologies, smartphones, and PDA with different security. With development of wireless technology including and not limited to; WIFI, WiMax and Ad Hoc Network...
    2 pages/≈550 words| 2 Sources | APA | Business & Marketing | Research Paper |
Need a Custom Essay Written?
First time 15% Discount!