Marketing Plan For Apple Business & Marketing Research Paper (Research Paper Sample)

Marketing Plan for Apple
Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc391579384 \h 3Company Overview PAGEREF _Toc391579385 \h 4Objectives/Goals PAGEREF _Toc391579386 \h 5Situation Analysis PAGEREF _Toc391579387 \h 6STP Analysis PAGEREF _Toc391579388 \h 7Marketing Strategy PAGEREF _Toc391579389 \h 8Financial projections PAGEREF _Toc391579390 \h 9Implementation Plan PAGEREF _Toc391579391 \h 10Evaluation Metrics and Control PAGEREF _Toc391579392 \h 11References PAGEREF _Toc391579393 \h 12
Executive Summary
This paper discusses about a marketing plan for Apple Inc. which provides a short report of the company, together with possibly its mission declaration, competitive and advantages background. This study presents more particulars knowledge about the marketing plan and what does the company desire to accomplish, both generally and with this specific marketing plan. In addition, it also describe the situation analysis normally relies on SWOT analysis; therefore, the strengths, weaknesses, opportunities, and threats that facing the company.
From the STP analysis, it proceeds by reviewing the marketplace in which Apple Inc functions, the products it presently plans or offers to propose in the future, and the uniqueness of existing or probable customers. It focuses on the different marketing strategy that is extremely particular. In the marketing plan, it provides potential expansions and returns on the marketing investments outlined in the marketing plan. Along with this, the marketing plan includes the timing of promotional actions, when observing take place and developments continue. The marketing plan provides some recommendations that must specify the methods for responsibility this evaluation, whether qualitative or quantitative. Apple Inc. is also recommended to use different kinds of marketing strategies and portfolio management to diverse its business in the glbole. Company Overview