Research Proposal Business & Marketing Research Paper (Research Paper Sample)

Research Proposal
Name
Professors’ name
Institution
Date
Abstract
Social media had evolved in the 2000s, especially upon the birth of Facebook and Flickr in 2004. It will also be quite cynical not to acknowledge the current influence that social media has had upon modern lifestyle, especially with the continuous development of so many social media platforms over the last two decades. This research paper will examine the effects of various social media platforms such as Facebook, Twitter, Pinterest, and Google+ as a communication tool in brand reputation management of Coca-Cola, Australia. It is as well important to note that this research paper will use both qualitative and quantitative methods of data collection to obtain relevant information and data that will form the basis of this research paper.
Introduction
The Coca-Cola Company is an America Multinational corporation, manufacturer, retailer as well as retailer and marketer of non-alcoholic beverages and syrups. This company is well known for its brand Coca-Cola invented in the year 1886 by a pharmacist's named John Stith named Pemberton in Atalanta, Georgia (Rahman, 2017).
It is important to note that even though coke was imported to Australia from the United started in the early 1900s, it was not until in 1938 that the company began to produce locally. Since then, Coca-Cola has been in a position to garner millions of followers in various social media platforms.