Starbucks Digital Innovations and Mobile Integration Research Paper (Research Paper Sample)

Starbucks Digital Innovations and Mobile Integration
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Starbucks Digital Innovations and Mobile Integration
Starbucks uses a broad differentiation business strategy to enhance its competitive advantage. It includes differentiating both the business and products from its competitors. Such differences are essential in highlighting Starbucks' value proposition about the need to offer unique and high-quality products. The focus of the firm is on specialty coffee through differentiation of its cafes from competitors. The continuous introduction of a new product or variant is the primary contributor to the firm's competitive advantages and services. Starbucks' competitors offer products at a lower price as the primary competitive strategy while the Starbucks concentrates on a friendly and warm ambiance that enhances the enjoyment of its consumers. The adopted approach implies that the organization should focus on innovation to ascertain that its products remain innovative in the long run. Over the past years, the corporation has concentrated on the innovation of its product mix and the supply chain. The management has been continuously searching for the finest and sustainable ingredients. It realizes value addition relating to technology through the integration of technology into different business procedures and processes, including the development of new products (Schimith et al., 2015). It also includes monitoring the level of satisfaction of clients, sales completion, and communicating marketing messages. The integration of technology into a different process has been crucial in enhancing the success of Starbucks.