6 pages/≈1650 words
Business & Marketing
SWOT analysis of google (Research Paper Sample)
The paper entails the analysis of the strengths,weaknesses, opportunities and threats of Google Inc.source..
SWOT analysis: A case Study on Google Inc. 2010
The continuous advancement in technology has made it easy for humans to access to information, communicate, and locate things in a timely manner. Here, one needs to just type the key words of the information being searched and click the ‘search’ button on search engines. The commonly used search engines are Google, Yahoo, Wikipedia, eBay, Amazon, and Bing (Adam, 2008). Google Inc. was founded in 1998 by two PhD students; Sergey Brin and Larry Page. Though founded in 1998, the two friends had decided to register the company as Google Incorporated after 10 years of service. As studies postulate, Google is one of the most powerful search engines, and the most visited website in the world (Adam, 2008).
The website attracts approximately 61.9% of all internet searches. Currently, Google offers a variety of products, which include but not limited to Chrome, Earth, Gmail, iGoogle, Google Maps, Google Gadgets, Google Mobilizer, Google calender and Stetch up (Kumar, 2011). Financial analysis of Google Inc. reveals that the company’s revenue, income and equity had been increasing over the past years. This implies that the company is capable of doing better than the past despite the many challenges it faces. The paper critically presents SWOT analysis applicable to Google strategy 2010.
The section details the strengths, weaknesses, opportunities and threats for Google Inc (Fine, 2009). A SWOT analysis tool will help Google Inc. make influential strategic decisions, which may make it attain a stable and sustainable long-term growth.
One of the key strengths of Google is the ability to attract and reach huge markets. The company is highly innovative and entrepreneurial with unique marketing strategies. Through its culture of creativity, the company continues to offer to the market highly innovative products such as directory and images. In addition, Google has a varied customer base, which ranges from young to old people. Ideally, anyone using the internet is a potential market for the company. Moreover, the company is not biased towards advertisers, and it separates advertisement from actual results.
Google search engine uses a highly sophisticated technology. A perfect example is the art search technology. The company has a perfect search engine, which is capable of displaying the exact content of the search within seconds. Its software conducts a series of instantaneous calculated fast than traditional search engines. The used technology offers localized search known as ‘search by location’, which displays information on vendors of the products and services. Also, the technology uses a simple interface, which provides comprehensive and non confusing results. The company has hired hard working PhDs who, continuously, enhance the search algorithms making the engine faster, relevant and efficient. To enhance its search ability for users in different countries, the engine consists of 88 languages.
The company has a profile of highly qualified and competent men and women. Its staff has excellent academic qualifications, achievements and experiences in the field of Information Technology (IT) and knowledge management. Actually, most of its top executives have a minimum of a MBA in various disciplines applicable to Google. To enhance their level of competence, the company’s staff are enriched their networks by being members of highly reputable councils and associations.
The company has strong revenue and capital base streams. Over the last 10 years, the company has accumulated a total capital of £105 billion. It is estimated that Google earns approximately 30% revenue per advertisement impression more than Yahoo. The increasing revenue is attributed to low operation cost, especially using low cost UNIX. This makes it have a competitive advantage over its competitors.
The issue of over application is a key challenge to the organization. Per year, on average, the company review over 0.5 million job applicants. This implies that top corporate executives need to stretch their efforts in order shortlist, select and choose the best applicants to occupy various positions on offer. Another weakness of the company is the failure of the top executives to properly support, motivate and retain subordinate staff. Studies show that employee retention is a key strategy towards achieving a steady organizational growth. Also, some of Google’s staff feels underutilized, which make...
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