The Webster Bank Project Business & Marketing Research Paper (Research Paper Sample)

Webster Bank Project
Student’s Name
Institutional Affiliation
Webster Bank Project
Internal Environment
Internal environment refers to elements within an organization that enable it to undertake its mandate effectively. These elements include the company’s management, guiding philosophy, current employees, corporate culture, asset value, organizational structure, mission, vision and objectives (Mukher, 2018). Webster Bank is one of the leading financial institutions in the North East of the United States with an asset value of $27 billion and 157 branches operating from New York City to Boston. The bank offers full range financial services to its customers and has an employee population of 3400. It is governed by 24 senior directors who lead different departments and activities of the bank. Its organizational structure is hierarchical and headed by President Dr. John R. Ciulla. The bank is guided by corporate principles of responsibility, ethical values, respect, teamwork, and citizenship. The combined effect of these values has ensured that the bank continues delivering value to its customers and the society in which it operates.