Marketing Strategies Education Research Paper Essay (Research Paper Sample)
Select one of the following options to complete this week's assignment. Review the attached grading guide for required topics for each option.
Option 1
Create a chart or graphic organizer that compares and contrasts the marketing strategies of three organizations in the same industry.
• Identify three organizations in the same industry and provide a brief overview of each.
• Evaluate the effect that segmentation, differentiation, and positioning have on the marketing strategies of the three organizations. Compare and contrast how each organization uses segmentation, differentiation, and positioning.
• Identify and summarize the value proposition of each organization.
• Analyze whether each organization is meeting customer expectations and delivering on the promise of their value proposition. Support your analysis with examples from your observations and research. (Be sure to site your sources.)
• Develop a chart or graphic organizer that is appropriate for a professional or academic setting, ad that you would use to present your ideas to the class. Format any citations consistent with APA guidelines, and use appropriate grammar and mechanics.
Option 2
Create a chart or graphic organizer that compares and contrasts the marketing strategies of two adult learning programs.
• Identify two adult learning programs and provide a brief overview of each.
• Evaluate the effect that segmentation, differentiation, and positioning have on the marketing strategies of the two adult learning programs. Compare and contrast how each uses segmentation, differentiation, and positioning.
• Identify and summarize the value proposition of each adult learning program.
• Analyze whether each adult learning program is meeting student/customer expectations and delivering on the promise of their value proposition. Support your analysis with examples from your observations and research. (Be sure to site your sources.)
• Develop a chart or graphic organizer that I s appropriate for a professional or academic setting, ad that you would use to present your ideas to the class. Format any citations consistent with APA guidelines, and use appropriate grammar and mechanics.
Click the Assignment Files tab to submit your assignment.
Marketing Strategies
Name
Institution
Marketing Strategies
Option 1
Companies have been using marketing strategies to achieve sustainable competitive advantages (Jones, 2013). Such companies are the companies in the beverages industry such as the Coca-Cola Company, PepsiCo, and Nestle.
Coca-Cola Company
The Coca-Cola Company is among the best performing companies in the world. The company began its operations in America in 1886. It markets its products mostly in Latin America, Asia Pacific, Africa, and Europe.
PepsiCo Company
The company began to operate in 1998. PepsiCo headquarter is in New York. Most importantly, the company sells three major products: Pepsi Max, Diet Pepsi, and Pepsi. It is also among the companies that are performing well in the world.
Nestle
Nestle began operating in 1867. Nestlé’s headquarter is in Switzerland. It has been considered as a leader in bottled water production. Additionally, the company produces other products such as Nestea, Milo, Nesquik, among other brands. The company also performs well in the world.
COMPARISON IN MARKETING STRATEGIES
SIMILARITIES
DIFFERENCES
Coca-Cola
Pepsi-Co
Nestle
All the three companies engage in rural marketing
Use of Corporate Social Responsibility in more than two hundred countries. In each of the two hundred countries, CSR is at the core of Coca-cola business E.g. addressing childhood obesity
Keeps changing the image of the logo in a manner that product becomes attractive to many people
Timely product delivery which involves delivering the product to the customer within the shortest time
The three companies use celebrities in their advertisements
The use of pervasive penetration as a method to enter the market
Use of PR company where PepsiCo company uses Omnicom as its chief PR firm
Focus on pricing strategies to acquire a bigger market share
The use of social media in marketing products
Listing products in the websites or online directories
Providing offers during the festive seasons
Involved in Corporate social responsibility
Effects of segmentation, differentiation and positioning on the marketing strategies
Market segmentation requires the use of the societal factors such as lifestyle, demographics, values, beliefs, life stages, behavior, and psychographics. Geographical variables can as well be used. Examples of geographical variables are the nation, regions, and states. Market segmentation is important because it helps a company to focus on different markets, thus, being customer centered by providing the needs of the specific market segment.
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