Pay Equality Class Business Ethics (Research Paper Sample)

Pay Equality Class Business Ethics
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Introduction
From research, the consideration of ethics in general business activities is growing of importance basing on organizations. Misrepresentation in marketing is one the major issues affecting business basing on ethical theories which leads to effectiveness. In business, ethical marketing involves making honesty claims and helping to satisfy the needs of customers. Therefore, besides being right thing to carry out, ethical marketing normally has significant benefits to the business. In marketing, unethical activities in contract can destroy the business reputations and possibly leads to troubles. It is necessary to understand that basing on ethical theories, it is important to make important decisions and carry out activities that will benefit business positively. This paper explores a study in relation to ethical issues basing on marketing on misrepresentation.
Marketing ethics according to the research, regardless of the products offered or various targeted marketed set guideline for which good marketing is practiced. According to market, ethically and effectively one is able that reminded that all marketing decisions and efforts are necessary of meeting needs of customers, suppliers and various business partners CITATION Iti13 \l 1033 (busi, 2013). According to the research, marketers end up having social responsibility to people, places and various things in places. There are various unethical practices relating to marketing and even the products in any business contexts. It is clear those unethical practices in market research and also competitor advantage. Therefore, it is hypocritical to end up claiming that a firm is turned to be unethical practices by suppliers in various supply chain CITATION Ala10 \l 1033 (Andreasen, 2010).
It is very clear those ethical problems in marketing results from conflicts and disagreements which affects a business in various ways. Some ethical problems in marketing research are invasion of privacy and various stereotypes that ends up affecting business. Marketing, if activities are not well conducted ethically undesirable results to undesirable practices which are not very effective in marketing. Selective marketing is generally used to discourage the act of demands in market sectors CITATION Ala10 \l 1033 (Andreasen, 2010). For example, unethical market majorly excludes in industries basing on the attitudes to various contexts. The advertising of certain products actually strongly end up offending most of the people while being the interest of the people. Through negative advertising techniques, it is clear that the advertiser indulges in highlighting the limitations of the competitor products rather than advantages of their own CITATION Iti13 \l 1033 (busi, 2013).
Ethical problems in advertising
In marketing, the aspect of misleading advertising is considered and known to be very illegal and it impacts the organization or business negatively. For example, if one comes up with a report in relation to products advertisement to the public may have an influence. This includes one ascertaining that the product is safe for use when it is not that way can lead to serious trouble CITATION Ala10 \l 1033 (Andreasen, 2010). It is very clear that misleading advertising does not rise to the level of false advertising. This can end up leading to unethical and destroy the reputation of the business with the public. For example, if an individual claims that a product is much better than the actual, this might make the company to appear untrustworthy. It is very important for an individual to use the best foot forward in marketing, it is important to avoid crossing line by making dishonest or even exaggerated claims CITATION Iti13 \l 1033 (busi, 2013).
The delivery channels are also other controversial issues of advertising channels, particularly when most of the approaches are unsolicited. Therefore TV commercials and direct various mails or information that are common examples which need to be used. The act of being deceptive in marketing is majorly not meant for specific target market and this ends up being unknown to the public. There are several ways in which various acts of deceptive marketing which can be presented and in most cases of the methods which are used is humor. Use of anti-competitive advertising for a product or service at a very low price and this makes the customer to discover that the advertised good CITATION Ala10 \l 1033 (Andreasen, 2010).
According to ethical theory, egoism majorly invokes principle of self interest or also basing on the aspect of something like it. Basing on this theory, it is very clear that what makes an action right is that it conforms to the self interest. Considerations should be on the affected by the actions of a business because they may end up indulging in unwanted business CITATION Iti13 \l 1033 (busi, 2013). In a business, it is necessary to understand that under ethical practices, a business should be very sensitive on various activities and maintain its standards. For example, if customers believe that a business that the word, brand and loyalty will have to develop. The customers’ retention in one way increases the aspect of others of their good experience which may either build or destroy the business reputation CITATION Ala10 \l 1033 (Andreasen, 2010).
Exploitation is another unethical issue which affects people in various different ways that is not very good in marketing. For example, the aspect of exaggerating the risks people face in order to sell them is a form of manipulation from the research. This is one way of tricking the customers into buying overpriced or even those products which contains the extended warranties CITATION Ala10 \l 1033 (Andreasen, 2010). In most cases this aspects is used and applied in insurance salespeople which ends up tricking low-income earners by buying unnecessary insurance. Therefore, in marketing exploitation is one form of misrepresentation of ethical issues which ends up affecting most of the business practices. In most cases, the customers or buyers are affected in various ways and contexts that do not conform to the ethical standards CITATION Iti13 \l 1033 (busi, 2013).
From the research, the aspect of spam in marketing is also unethical practices which do not conform to the ethical practices. The act of delivering a sales message to the potential customers is part of the marketers’ job basing on the marketing principles CITATION Ala10 \l 1033 (Andreasen, 2010). It is unethical to flood consumers with the act of activities to slaughter the acts of advertising especially when an individual is not allowed to contact them. For example, basing on spam using other unwanted dealers to contact a lot of people without permission is not a good issue. Typically is unethical for marketing activities and therefore these practices might end up angering customers rather than attracting them to the business CITATION Iti13 \l 1033 (busi, 2013).
Another aspect in ethical marketing activities is another issue which is evident in business basing on various practices. It is very clear that a salesperson, it is his or her responsibility to convince customers to buy a product, being overly more aggressive unethical CITATION Ala10 \l 1033 (Andreasen, 2010). For example, if customers end up making mind being interested in purchasing but asks for more times considering the deals. It is unethical if the marketer ends up making a quick decision by lying about how the deal will expire. On the other case the marketer may end up misrepresenting the information that customer is interested in the same rime. This is not very good for marketing activities because according to the business, it may end up destroying the reputation of the business. The aspect and line between being persuasive and not being sincere is not very clear under business contexts of view. It is considered to be more ethical to focus on helping customers in forming decisions rather than putting more efforts on making sales at costs CITATION Iti13 \l 1033 (busi, 2013).
Basing on the ethical theory, utilitarianism is based on evoking greatest happiness basing on the principles on the quantity or intensity counts. Another key aspect is concerned, it is clear that the business contextual activities impact overall the business ascertaining it. Marketers need to be very conversant with the business ethical practices in order to maintain reputation of the business. These probably entail some sort of tallying or even calculating issues and pleasures for the stakeholders. It is important to understand that the business have to maintain and ascertain to various business practices which are meant to benefits the business. From the research, misrepresentation in marketing activities may result into poor performance in various business activities. It is necessary to therefore consider that fact that business should put into place those ethical issues that will enable a business to succeed.
Pricing ethics
Rigging is actually one form of fraud which involves the aspect of commercial contract that is promised from the research. There are several terms which are used in this context; in marketing, predatory pricing is a practice which involves selling a product or service at a very low price. In other cases, it is very clear that this is one way where an individual intends to drive various competitors out of the market CITATION Ala10 \l 1033 (Andreasen, 2010). This creates a lot of barriers which becomes an obstacle to the entry for potential new competitors of the market. It is very clear that major corporations end up in inferiority damage to their image which is associated with revelations of unethical practices. Marketers have been very quick in perceiving the aspects of ma...