Proctor and Gamble External Analysis Literature Research Paper (Research Paper Sample)

Procter and Gamble External Analysis
Name
Institution
Procter and Gamble Analysis
James Gamble and William Procter founded Procter and Gamble in 1837 in the United States of America. After establishment, the company expanded fast and started gaining recognition. This growth led leaders to segment the firm into three, beauty, health care, and household. Operating throughout the world P&G focus is on the environmental and social responsibility of the world. Their focus to produce goods, which are environment-friendly, and products that emits less carbon dioxide has the firm maintaining its sustainability image to the world. The firm works to satisfy its customers by providing products that meet their exact demands. Hence they use and require to formulate strategies that will promote the organization to produce superior quality goods. Their strategy can be analyzed from two perspectives that are based on the environment and the industry they belong. Knowing the insight of an organization is very effective. PESTEL analysis also referred to as macro environment level is a powerful tool to get the company's insight (Stahl, & Grigsby, 1997). PESTEL is an instrument used to analyze the company's political, legal, economic, technological, environmental, and social factors. For leaders in firms such as Procter and Gamble need PESTEL analysis to make decisions especially those that regard to the external environment of the business. Most of the Procter and Gamble strategies are grounded on appreciating the external aspects of the macro environment of the customer goods industry.