Strategic Change Management and Entrepreneurship of AstraZeneca (Research Paper Sample)

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Module:
Strategic Management and
Entrepreneurship

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Strategic Management Individual Assessment

Table of ContentsIntroduction1John Kotter Change Model2Generate a sense of urgency………………………….………………...……………………...4Create a guiding coalition…………………...….………………………...…………………...4Develop a vision and strategies …………….………………………….……………………...4Communicate the change vision3ADKAR Change Model4Kurt Lewin’s Change Model 5Evaluation of Change Implementation Models 6Task 2: Change Management Tools ……………………………………….……………….11Strategic Tools …….………………………….………………….………...……………….11Analytical Tools ……………………….……….…………………………...……………….11Strategies to Minimise Adverse Effects of Change …………………………………………13Task 3: Analysis of The Impact of Change …………………………………………………16Steps in Implementing a Change Impact Analysis ………………………………………….17References ……………………………………………………………….……………...…...19
Strategic Management and Entrepreneurship
Introduction
AstraZeneca is a multinational pharmaceutical company with a diverse product line and a history of innovation. The strategic change management process at AstraZeneca is designed to ensure that the company's objectives are met. The process begins with identifying the company's goals and then determining the best way to achieve those goals. Next, the company creates a plan to execute the strategy and monitors and evaluates the plan’s progress. Finally, the company adjusts the system as needed based on the results of the execution and evaluation process. The company's entrepreneurship strategy is also designed to improve patients’ quality of life. The procedure begins with identifying a problem or unmet need and then determining the best way to address that problem. Next, the company establishes a business model to address the problem successfully. Finally, the company launches the business and monitors and evaluates the results. AstraZeneca's strategic change management and entrepreneurship strategy are successful because they allow the company to identify and address unmet needs in the healthcare industry.
Organizational Change Models
https://www.pmi.org/learning/library/change-management-models-shift-drift-9348
John Kotter Change Model
AstraZeneca has been changing its management model for over a decade to maintain its competitive edge. AstraZeneca adopted the "John Kotter Change Model." It is a process for generating a sense of urgency and getting people to act on new opportunities. The model has three phases: diagnosing the problem, proposing a solution, and implementing the resolution, and the first phase is to diagnose the problem and determine the level of urgency (Ramasamy et al., 2017). The second phase is to propose a solution and identify who will implement the solution. The third phase is to implement the solution and ensure it is successful. The John Kotter Change Model has based on the premise that change is not easy, but it can be done. The model generates a sense of urgency and gets people to act on new opportunities. By implementing the model, AstraZeneca has improved its performance and stay competitive.
https://online.visual-paradigm.com/diagrams/templates/kotters-8-step-change-model/john-kotter-model-of-change/
Throughout its history, the company has undergone many changes, and one of the most notable was the development of the John Kotter Change Model. The model is based on the idea that businesses need to have a vision and strategies to succeed. The process of accelerating transformation is broken down into the following steps:
i. Generate a sense of urgency- However, the change model that AstraZeneca used to generate a sense of urgency and get people behind the decision is an interesting example of how to create a change. AstraZeneca used a sense of urgency to generate public support for the move. They did this by creating a sense of urgency around the issue of