Emerging Issues in the Tourism Industry: Rural Tourism (Research Paper Sample)
Assessment Type:
Coursework
Individual Report
2000 words + / - 10%
Task:
You are required to write a 2000-word proposal for a conference paper on an emerging issue in the tourism industry.
You as a student are to decide on the topic of the conference that you think is of interest to you and the public. You are asked to submit a proposal to the organising committee aiming to convince them about your rigorous approach to the issue and the scope for including it in the conference.
The topics have to be taken from the broader areas covered in the module. Choose one application out of the areas outlined below: Rural tourism
IMPORTANT!!!
You are individually choosing your topic ( RURAL TOURISM), but it must be linked with tourism policies that would support your case (policy creation, policy development, collaborations, adaptations, public or private policies, etc.).
Your proposal must include a clear description of your topic (RURAL TOURISM), its background, links between the issues in question and relevant external environmental factors, critical analysis of the impact that these issues have on a national and international scale, and estimated outcomes that the paper would expect to create.
The proposal should focus on a literature review with discussion and findings being examined in your presentation for CW2 which will be in a few weeks.
Criteria for Assessment:
Your assessors are looking for you to have met the requirements of the assignment and the learning outcomes, as listed below. Your assignment will be marked using the weighting below:
1 Knowledge and Understanding 30%
2 Analysis, Interpretation and Application of Theory 30%
3 Quality of Research 20%
4 Academic Presentation 20%
Completion of this assignment will address the following learning outcomes:
LO1 Critically evaluate the complex relationships between tourism, market forces and governments.
LO2 Critically appraise the strategic impact of a contemporary niche of tourism on a specific global destination.
LO3 Synthesise different forms of secondary data for judging the merits of current tourism policies.
Guidance Notes and Considerations
Referencing
You need to remain consistent but can choose to use APA 7th edition style of referencing or retain Harvard style throughout.
Criteria 90-100
1st 80-89
1st 70-79
1st 60-69
2:1 50-59
2:2 40-49
3rd 35-39
Marginal Fail 0-34
Fail
Knowledge and Understanding
(30%)
Exceptional knowledge base exploring and analysing the discipline and its theory with extraordinary originality and autonomy.
Outstanding knowledge base exploring and analysing the discipline and its theory with clear originality and autonomy.
Excellent knowledge base that supports analysis and/or interpretation and problem-solving in theory and/or practice within the discipline, with considerable originality.
Very good knowledge base that supports analysis and/or interpretation and problem-solving in theory and/or practice within the discipline, with some originality displayed.
Good knowledge base that supports some analysis and/or interpretation and problem-solving in theory and/or practice within the discipline.
Satisfactory knowledge base demonstrating comprehension and formulation of basic knowledge with some omissions of theoretical understanding.
Limited ability to discuss theory and solve problems within the discipline.
Outcomes not or only partially met. Restricted knowledge base demonstrated. Limited understanding of discipline. Difficulty with linking theory and problem solving within the discipline.
Little or no evidence of knowledge base. Little evidence of understanding of discipline. Significant difficulty with theory and problem solving within the discipline.
Analysis, Interpretation and Application of Theory
(30%)
Makes exceptional use of a range of relevant techniques of interpretation, application and/or analysis, where relevant to the learning outcomes. Demonstrates an exceptional theoretical understanding, where relevant, with appropriately selected theoretical knowledge integrated into the overall assignment tasks and all learning outcomes.
Makes outstanding use of a range of relevant techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes. Shows a well-developed ability to compare alternative theories and apply them within the context of the assignment task and all learning outcomes, where relevant.
Makes excellent use of established techniques of interpretation, application and/or analysis, where relevant to the learning outcomes. Shows a systematic and accurate understanding of key theories, which are consistently and appropriately applied within the context of the assignment task and all learning outcomes, where relevant.
Makes very good use of established techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes. Shows an accurate understanding of key theories, where relevant, which are appropriately applied within the context of the assignment task and the module learning outcomes.
Makes good use of established techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes. Sound descriptive knowledge of key theories, where relevant, with some appropriate application.
Makes satisfactory but limited use of established techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes.
Selection of theory, where relevant, is satisfactory but application and/or understanding is limited.
Attempts at analysis, where relevant, and interpretation are ineffective and/or uninformed by the discipline. Knowledge of theory, where relevant, is inaccurate and/or incomplete. Choice of theory inappropriate. Application and/or understanding demonstrated is very limited.
Absence of relevant theoretical content and/or use of theory, where relevant. Lacks any analysis and interpretation.
Quality of Research
(20%)
Exceptional exploration of wider academic sources with a high degree of independent learning which exceeds the assignment brief. Sources have been accurately interpreted and integrated with flawless synthesis and evaluation leading to innovative and interesting ideas.
Outstanding exploration of wider academic sources with a high degree of independent learning which exceeds the assignment brief. Sources have been accurately interpreted and integrated with a high degree of analysis and application, leading to innovative and interesting ideas.
Excellent exploration of wider academic sources with evidence of independent learning which may exceed the assignment brief. Sources have been accurately interpreted, integrated and analysed, with an attempt made at synthesis leading to interesting ideas.
Very good evidence of wider academic reading which indicates an approach to independent learning. Sources have been accurately interpreted and integrated with some attempt at analysis.
Good evidence of academic reading, with some attempt at moving beyond the recommended texts. Interpretation of sources has been largely accurate, but there may be some instances of misunderstanding. Limited evidence of integration and analysis.
Satisfactory evidence of academic reading, with no obvious attempt to move beyond the recommended texts. Interpretation of sources may be inaccurate and poorly integrated. Analysis is unlikely to have been attempted.
Limited evidence of reading at an academic level. Sources used may be inappropriate and interpreted poorly. No evidence of integration, analysis or interpretation. Poor academic practice may have resulted in sections of plagiarised material.
Inadequate evidence of reading at an academic level with poor application of sources and ideas. Answer is likely to include inappropriate references which are misunderstood and not integrated. Possibility of plagiarism OR no evidence of academic research. Answer may not be research based.
Academic Writing
(20%)
Exceptional answer with coherent and logical presentation of ideas. The answer is clearly expressed with flair and originality. No language errors present and academic writing style was adhered to throughout.
Referencing in the style of APA or Harvard has been consistently employed in an accurate manner.
Outstanding answer with coherent and logical presentation of ideas. The answer is clearly expressed with originality. No language errors present and academic writing style was adhered to.
Referencing in the style of APA or Harvard has been consistently employed in an accurate manner.
Excellent answer with coherent and logical presentation of ideas. The answer is entirely relevant and focused. Minimal language errors which have no impact on clarity of expression. Academic writing style was adhered to. Referencing in the style of APA or Harvard has been consistently employed in an accurate manner.
Very good answer with coherent and logical presentation of ideas. The answer is largely relevant and focused. Some language errors may be present but do not impact on the clarity of expression. Academic writing style was inconsistently adhered to.
Referencing in the style of APA or Harvard has been consistently employed, is mostly accurate with some minor errors.
Good answer with some attempt at coherent and logical presentation. The answer contains some irrelevant material and lacks focus at points. Some language errors are present which impacts on clarity at times. Academic writing style is not adhered to at all times. Referencing in the style of APA or Harvard has been consistently employed, however may not be entirely accurate at times.
Satisfactory answer, however, issues with coherence and logical presentation are likely to be present. The answer contains irrelevant material and lacks focus. Language errors are frequent which impacts on clarity and academic writing style is not present. Referencing in the style of APA of Harvard may be incomplete and is inaccurate.
Answer is attempted but limited. Poor coherence and illogical presentation. The answer contains irrelevant material and lacks focus throughout. Language errors are consistent and impact on the clarity of expression. Academic writing style is not present. Referencing in the style of APA or Harvard is incomplete and inaccurate.
Serious and fundamental flaws leading to an unclear answer. Very weak academic skills and writing ability. Poorly structured with multiple language errors. Inadequate application of the APA or Harvard referencing style.
EMERGING ISSUES IN THE TOURISM INDUSTRY: RURAL TOURISM
Student’s Name
Course Name
Professor’s Name
University Name
City, State
Submission Date
Table of Contents TOC \o "1-3" \h \z \u RURAL TOURISM PAGEREF _Toc94507432 \h 11.0 Introduction PAGEREF _Toc94507433 \h 22.0 Literature Review. PAGEREF _Toc94507434 \h 32.1 The Importance of Rural Tourisms PAGEREF _Toc94507435 \h 32.2 Ecotourism PAGEREF _Toc94507436 \h 43.0 Political Issue PAGEREF _Toc94507437 \h 54.0 Rural Tourism Marketing PAGEREF _Toc94507438 \h 55.0 Strategic Impact of a Contemporary Tourism Niche PAGEREF _Toc94507439 \h 66.0 The Merits of Current Tourism Policies PAGEREF _Toc94507440 \h 66.1 The Governance of Rural Tourism PAGEREF _Toc94507441 \h 76.2 Effective National Leadership and Multi-Level Governance PAGEREF _Toc94507442 \h 87.0 Solutions to the Problems facing the Development of Sustainable Tourism PAGEREF _Toc94507443 \h 88.0 The Proposed Solutions Suitability PAGEREF _Toc94507444 \h 99.0 Recommendations. PAGEREF _Toc94507445 \h 910.0 Summary and Conclusion. PAGEREF _Toc94507446 \h 1011.0 Bibliography PAGEREF _Toc94507447 \h 11
EMERGING ISSUES IN THE TOURISM INDUSTRY: RURAL TOURISM
1.0 Introduction
The tourism sector is among the most significant world dynamic sectors driving the economy of many states. Compared to other sectors like agricultural, forestry, communication, fishing, and mining industries, the tourism sector has primary economic production (Fang, 2020 p.114). This industry has the primary growth rate and comparatively high foreign currency. Also, it has recorded growth based on new management and enlightening practices in the current decade. These changes make the sector positively contribute to the social, economic, and cultural development of numerous countries. Rural areas require tourism development since it is a suitable strategy for unfortunate rural societies to minimize poverty through entrepreneurial development, income generation, and employment creation.
Rural tourism has been generally experienced in western states such as Switzerland, Austria, and France. Current studies show that the tourism industry gives approximately ten percent of the world's revenue and provides employment to 10% of the employees in the world. Many nations try to consider the favorable industry aspects without considering the political issue affecting rural tourism, which negatively affects the economy, environment, society, and culture (Fang, 2020 p.111). Despite rural ecotourism promising long-term economic, cultural, and environmental benefits, numerous political issues or problems affect the change from conventional tourism to ecotourism.
2.0 Literature Review.
2.1 The Importance of Rural Tourisms
Rural tourism remains the most critical contributor to the tourism sector worldwide. According to Liu et al. (2020) rural tourism stimulates local social change and economic growth due to its supplementary with different economic activities, job creation, and gross domestic production (p.176). For example, the Australian rural areas face many problems related to the management and development of programs meant to promote the ecotourism policies implementation among the hosts.
Currently, there are significant changes in tourism management, particularly in the frameworks that provide tourist lodging. Fang (2020) stated that structures developed to tourism and Guest houses, in specific increases due to rural tourism (p.103). A portion of the pessimistic impacts of ecotourism incorporate the mass relocation of individuals from their local land without pay, infringement of everyday freedoms, and expanded ecological corruption related to the expanded number of vacationer exercises. The study by Trukhachev et al. (2018) show that, a great deal of capital and human assets are being squandered to improve ecotourism, which has shown ineffective returns throughout the long term (p.704). Also, different pundits of the program have noticed that many public assets are being infused into crusades intended to wreck the overall population from the adverse results and analysis connected to ecotourism.
2.2 Ecotourism
Ecotourism has experienced low rural communities benefits and ruin in urban communities. In a review directed to quantify the degree of acknowledgment for the travel industry exercises, numerous inhabitants felt that travel industry improvement must be acknowledged whether it was certified and assuming it reflected the nearby individuals' qualities (Fang, 2020 p.107). According to study conducted by (Martínez et al. (2018), the administration of ecotourism is endowed on the public authority, which like in some other climate arranged ventures, has neglected to execute the protection standards given by the advocates and approaches of ecotourism (p.166). For example, ecotourism is one of the quickest developing areas in the travel industry, projecting a development pace of around 10-15% per annum in many urban communities.
Besides, ecotourism adds to an assortment of natural impacts straightforwardly. In many areas of the planet where the ecotourism programs have been carried out, the preservation goals related to its activities have neglected to produce results. Numerous pundits contend that the tasks have been a more significant amount of customer-based rather than climate situated. They further contend that the protection claims are intended to support further financial increases (Fang, 2020 p.104). A portion of the issues referred to for this situation is those connected with the expanded number of guests and exercises that request the extension of the overall foundation, accordingly prompting contamination and corruption of standard assets and populace pressures.
3.0 Political Issue
The political relations and political stability issues between and within states determine the destination image in tourist-generating areas and the perceived and actual tourists’ safety. Most of these issues stem from differing perspectives on the entire program. Most environmentalists believe ecotourism can include nature-based, sustainably managed, preservation, and ecologically sensitive initiatives (Ivolga et al., 2018 p.1587). The governments and other sector actors are based on the traditional regulations, making ecotourism comparable to another type of tourism, like conventional tourists.
In that regard, political instability presents new adverse consequences to rural tourism compared with customary the travel industry along these lines easing back its advancement in numerous perspectives. The principles that characterize this area incorporate its backing for low effect traveler exercises, training focused, social and environmental awareness, and the equivalent dispersion of assets between all industry players (Roberts, Hall and Morag 2017 p.27). Many of these guidelines are not satisfied, or they are entirely overlooked at times.
4.0 Rural Tourism Marketing
Rural tourism market simply mean promotion and advertising the rural tourisms strategic goals for environmental, economic, and social purposes. The expanded number of individuals leaves behind vast amounts of trash, other than consuming vast amounts of non-sustainable power assets in shipping the eco-tourists to different areas. The ecotourism exercises likewise lead to aggravation of the widely varied vegetation of traveler destinations in that the nature climbs made by the sightseers are unfavorable to the environment (Trukhachev et al., 2018 p.704). In this manner, ecotourism, like the regular travel industry, prompts consumption of ecological assets, dislodging of individuals, and interruption of societies.
5.0 Strategic Impact of a Contemporary Tourism Niche
The word niche tourism was derived primarily from “niche marketing, which copied the concept from a newer discipline, ecology. For instance Australian rural tourism can be considered as a niche tourism is linked to a region's specific anthropogenic and natural resources, to the typical lifestyle of visitors engaging in this activity, and the financial resources and social status (Trukhachev et al., 2018 p.703). As the name suggests, the niche tourism market caters to a smaller number of customers than mass tourism, but at the same time.
Lately, there has been an increasing niche services applications that are highly personalized. The relationship between demand and supply is well-considered since tourists are constantly looking for a more satisfactory vacation experience (Martínez et al., 2018 p.165). In a world where monotony has become more prominent because of digitalization,
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