Marketing plan and tourism Literature & Language Research Paper (Research Paper Sample)

Marketing Plans for Tourism Macedon Ranges
Table of Contents TOC \o "1-3" \h \z \u Marketing Plans for Tourism Macedon Ranges PAGEREF _Toc417055672 \h 1Table of contents PAGEREF _Toc417055673 \h 2Executive Summary PAGEREF _Toc417055674 \h 3Marketing Plans for Tourism Macedon Ranges PAGEREF _Toc417055675 \h 5Introduction PAGEREF _Toc417055676 \h 5Background Analysis PAGEREF _Toc417055677 \h 5Marketing Objectives PAGEREF _Toc417055678 \h 7The Customer PAGEREF _Toc417055679 \h 7Market Segmentation and Mass Marketing PAGEREF _Toc417055680 \h 8Benefits of Segmentation PAGEREF _Toc417055681 \h 9Disadvantages of Mass Marketing PAGEREF _Toc417055682 \h 11The Chosen Consumer Segment PAGEREF _Toc417055683 \h 12Marketing Mix PAGEREF _Toc417055684 \h 13Conclusion PAGEREF _Toc417055685 \h 15Reference List PAGEREF _Toc417055686 \h 17
Executive Summary
Tourism is one of the leading economic activities that earn income and revenues to several countries worldwide. In Australia, Macedon Ranges, which lies in the outskirts of Melbourne, is an amazing tourism attraction that serves millions of tourists annually within and outside the region. Notably, the destination serves several domestic individuals and a few international tourists. By serving a large number of domestic tourists, the destination minimises instances of seasonality that affects several tourism destinations in the world. The location of Macedon Ranges that is close to Melbourne city facilitates convenience as tourists can easily access it. Apparently, it takes a few hours to reach the destination using modes of transport such as trains. In the destination, the attractions comprise manmade and natural. While forests, mountains, such as Everest, and rocks such as the hanging rock are natural, manmade attractions include food and beverages, wines, high-end accommodation facilities, artefacts, and theme parks.